Copywriting Video – Example Of A Poor Testimonial

Here’s another video from copywriter John Carlton’s “Copywriting Checklist” series. It’s the second of three dealing with testimonials and this one provides an example of what you don’t want to see in a testimonial.

Long-winded, rambling testimonials are not effective. You want “Facts plus some spice!” as John Carlton puts it.

Enjoy the video. Simply click on the box below…

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