One of the things I like most about top copywriter John Carlton is his insights into the reality of life as a freelance copywriter. It gets a bit “Zen” at times but, hey, I’m into that kind of thing!
Now, John has recently posted a piece on his blog titled “Copywriting Crisis”. If you’re a copywriter, I highly recommend you read the piece for yourself.
In a nutshell, this is what it’s about…
“Increasingly, top marketers who are quite capable of writing their own stuff (like Jeff, and Rich Schefren, and Tellman Knudsen, and Mike Filsaime, and dozens of others) are hiring copywriters to handle the task.
Hey — even pro scribes like me are always on the lookout for hot talent to tackle some of the mounting writing chores that any successful online biz encounters.
And here’s the rub: Increasingly, freelance copywriters have learned to “talk” a good game… but can’t walk the walk.
They’re asking for — and getting — top fees.
And then either screwing up the project, or delivering inferior work.”
Now, this may not seem terribly relevant but John provides some great insights about what you really need to do to be successful as a freelance copywriter. Plus there are a number of excellent and thought provoking comments.
Well worth a read.