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« Previous EntriesQuick “Public Service” Announcement For Copywriters…
Thursday, July 24th, 2008Ace copywriter John Carlton is about to withdraw all of his current copywriting programs from the market ahead of launching new versions (“Say Bye-Bye To The ‘Bag Of Tricks’”).
It’s likely that the new versions will be significantly higher in price. Can’t say I’m surprised. The current prices are absurdly low.
I have pretty much all of [...]
Rare Treat For Copywriters - New Bencivenga Bullet
Monday, June 9th, 2008Copywriting superstar Gary Bencivenga has just released a new edition of his “Marketing Bullets” newsletter. It’s all about “The 3 Greatest Copywriting Lessons I Ever Learned”.
Essential reading for all copywriters and you can get the details at “Bencivenga Bullets“.
Next post, I will get back to the “controversy” topic I mentioned previously.
‘The Great Copywriting Conspiracy’ - Really?
Sunday, June 8th, 2008We seem to be in one of those phases where “controversy” swirls around the online marketing community.
We had top copywriter John Carlton talking about a “Copywriting Crisis” recently.
Now copywriting heavyweight Clayton Makepeace has released a special report (actually authored by Clayton’s protege Tony Flores) called “The Great Copywriting Conspiracy”.
Let me say that I have the [...]
New Edition Of “Hypnotic Marketing” Just Launched
Wednesday, June 4th, 2008Marketer and “Hypnotic Copywriter” Joe Vitale has just launched a new edition of his “Hypnotic Marketing” ebook. I say “ebook” but with all the bonuses and extras he includes, it’s more like a full blown program.
Now, I have to say, that for a long time I was pretty sceptical about Joe. The whole [...]
So How Much Is A Workshop With Copywriter John Carlton Really Worth?
Thursday, April 10th, 2008Master copywriter John Carlton is holding a workshop this coming May 2-4. What’s interesting is the way he and his business partner Stan Dahl have chosen to market the event. They’ve decided to auction off the 20 available places on eBay.
They are using a “Dutch Auction” process. How this works is that if you want [...]
Remembering Legendary Copywriter Gary Halbert
Wednesday, April 9th, 2008Just received an email from Bond Halbert, son of the late, great Gary Halbert. It’s a year since Gary passed away. Can’t believe it. Cliche, I know, but it really is amazing how quickly time passes. Another sign of advancing years, I guess!
Anyway, to mark the occasion, there’s a new article up at the “Gary [...]
Copywriters - A Rare Opportunity To Add A Gem To Your Swipe File
Tuesday, April 1st, 2008OK, I know I said the next post would be about the “Some Readers May Be Offended” headline, but something has come across my desk (well, “Inbox”, really!) that I think you will find of benefit.
Gary Bencivenga is one of the modern day legends of copywriting. Couple of years ago he held a “One Of [...]
Classic Copywriting - The Power Of A Good Headline
Wednesday, March 26th, 2008I often talk about headlines on this blog and noticed this little gem of an ad on the net the other day…
“Struggling To Play Guitar? Amazing New Method Makes Traditional Tutoring Obsolete”
Then there are some bullets and of course a “Click Here” call to action.
Nothing terribly original about this ad, but my guess is it’s [...]
Marketers And Copywriters - Grab The “Maven Matrix Manifesto”!
Friday, February 22nd, 2008Quick post to alert you to a new and very worthwhile special report relevant to marketers and copywriters from Rich Schefren and Jay Abraham.
It’s called the “Maven Matrix Manifesto” and, in a nutshell, it’s about how to position yourself as the authority or the “Go-To Guy” (or “Gal”, of course!) in your market. Haven’t read it [...]
Marketing World Shocked As Top Copywriter Stops Writing!
Saturday, February 2nd, 2008I was going to call this post “Has The Offline Newsletter Had It’s Day?” but decided to practice my “National Enquirer” headline skills! So which top copywriter has quit?
Well, none actually. However, the great John Carlton has decided to stop writing and publishing his monthly “Marketing Rebel Rant” newsletter. The last issue was number 67 [...]