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The Passing Of Michael Jackson – One Marketer’s Observations

I pondered whether or not to post some comments about the death (and life) of Michael Jackson.  Dwelling on the misfortunes of celebrities seems a little ghoulish to me. However, in this case, we’re dealing with legitimate news that is all over the media (for goodness sake, the story is even in the “Wall Street [...]

Last Day For Special Bonus…

…with Pete Godfrey’s “Master Class Home Study Course”. Invest in Pete’s program by Midnight (Australian Eastern Time) tonight (June 15)… …and you also get access to a once only, 90 minute immersion teleseminar with Pete that will turbo-charge your copywriting and marketing skills and your ability to create cash bonanzas. Pete’s programs have my highest [...]

Doors Are Open For Pete Godfrey’s…

…”Master Class Home Study Course”. Er, now that Pete’s program for direct response copywriters and marketers is available and I’ve seen what he’s giving you… …I confess to a slight reluctance to steer you over there. From a completely selfish perspective, I’d really prefer that this sort of information is not widely available.

Pete Godfrey’s Master Class Sessions…

…with the home study course that goes with them, will be released tomorrow (Wednesday June 10). I understand that only 200 copies will be made available. You can get on the priority notification list PLUS grab the free reports Pete’s giving away in the run up to the launch right here… …Pete Godrey Master Class [...]

Copywriter Peter Stone…

…is back posting on his blog after a lenghty hiatus. He’s promised one of his videos on copywriting which, if it’s up to previous standards, will be well worth the wait. In the meantime, he has a couple of valuable tips in answer to a reader’s question… “How can I sell more of my copy?”.

Two Hours To More Profitable Sales Copy…

…with superstar copywriter Clayton Makepeace. I’ve raved about Clayton’s book “Two Hours To More Profitable Sales Copy” on more than one occasion on this blog.  It’s an astonishing insight into how this top copywriter thinks about copy and how he approaches the task of creating sales pulling letters. Definitely one of the best resources I [...]

Great News For Copywriters…

…and all Direct Response Marketers. Bond and Kevin Halbert, sons of copywriting great Gary Halbert, have announced three exciting new developments concerning the work of their late father…

Quick “Public Service” Announcement For Copywriters…

Ace copywriter John Carlton is about to withdraw all of his current copywriting programs from the market ahead of launching new versions (“Say Bye-Bye To The ‘Bag Of Tricks’”). It’s likely that the new versions will be significantly higher in price.  Can’t say I’m surprised.  The current prices are absurdly low. I have pretty much [...]

Rare Treat For Copywriters – New Bencivenga Bullet

Copywriting superstar Gary Bencivenga has just released a new edition of his “Marketing Bullets” newsletter.  It’s all about “The 3 Greatest Copywriting Lessons I Ever Learned”. Essential reading for all copywriters and you can get the details at “Bencivenga Bullets“. Next post, I will get back to the “controversy” topic I mentioned previously.

‘The Great Copywriting Conspiracy’ – Really?

We seem to be in one of those phases where “controversy” swirls around the online marketing community. We had top copywriter John Carlton talking about a “Copywriting Crisis” recently. Now copywriting heavyweight Clayton Makepeace has released a special report (actually authored by Clayton’s protege Tony Flores) called “The Great Copywriting Conspiracy”. Let me say that [...]

New Edition Of “Hypnotic Marketing” Just Launched

Marketer and “Hypnotic Copywriter” Joe Vitale has just launched a new edition of his “Hypnotic Marketing” ebook. I say “ebook” but with all the bonuses and extras he includes, it’s more like a full blown program. Now, I have to say, that for a long time I was pretty sceptical about Joe. The whole “Hypnotic [...]

So How Much Is A Workshop With Copywriter John Carlton Really Worth?

Master copywriter John Carlton is holding a workshop this coming May 2-4.  What’s interesting is the way he and his business partner Stan Dahl have chosen to market the event.  They’ve decided to auction off the 20 available places on eBay. They are using a “Dutch Auction” process.  How this works is that if you [...]