The discipline of marketing and advertising is hardly new. The classic text on direct response marketing, “Scientific Advertising” was published as long ago as 1923. So it is something of a puzzle as to why large companies, who spend large sums on their marketing, often make what appear to be elementary blunders. A recent case […]
No Such Thing As Poor Publicity For Jack Wills
This story caught my eye and demonstrates, among other things, the enduring power of (1) controversy and (2) sex… “Jack Wills censured for ‘overtly sexual’ catalogue” There’s also a “Royal” connection (apparently Prince Harry is a fan of the label) which always adds spice to stories like this. And to support my argument about the […]
Emotional Direct Response Meerkating?!?
The great Drayton Bird, direct response marketing and copywriting maven par excellence, recently held a free webinar for his subscribers. The topic was the “10 Best Ads Of The Last 10 Years”. The ads were selected primarily on the basis of how effective they were and the results they produced. One of the ads (campaign, […]
Ogilvy On Advertising…Australia As A Tourist Destination
Tourism Australia has just launched a new advertising campaign and the style reverts to a more traditional format after the somewhat arthouse style of the previous Baz Luhrmann created ads. Unsurprisingly, there’s been a chorus of complaints from sections of the intelligentsia bewailing the “unsophisticated” image the ad presents. Here’s the ad “There’s Nothing Like […]
- « Previous Page
- 1
- 2
- 3
- 4
- 5
- …
- 8
- Next Page »