In emotional direct response marketing and copywriting, it’s a central principle to focus not only the results that people will get from your product or service… …but also the feelings they will experience. While left-brain types like myself may not necessarily like it… ..the fact is that we humans are very much emotionally driven and […]
Archives for January 2012
Looking Ahead – Marketing Calendar February 2012
It’s that time of the month again to look forward at next month (February 2012) and review the various holidays, events and anniversaries that smart marketers can use as the basis for a promotion or campaign. As an aside, seems it’s never too early to get started on your preparation. I was aghast to see […]
Marketing Trends For 2012 – Roundup
In case you missed any of the individual posts… …here’s a roundup of the series “Marketing Trends For 2012” Marketing Trends For 2012 – Take 1 Marketing trends For 2012 – Take 2 Marketing Trends For 2012 – Take 3 (Trends In Video) Marketing Trends For 2012 – Take 4 (Frank Kern) Marketing Trends For […]
Goal Setting And Success Tips For 2012 (Not Just For Copywriters)
At this time of year, it’s only natural to look forward and set out goals and objectives for the year. Here’s a selection of tips and resources to help make those goals and objectives a reality and make 2012 a big success. First a classic piece from copywriting giant John Carlton… “The Rest Of Your […]