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…although pretty much anyone will find these tips helpful. 3 posts on the theme of “Productivity” from copywriters who know what they’re talking about… First up, Michel Fortin… “Get More Done Faster With These 6 Tips” KEY IDEA: The power of deadlines. Next, Dean Rieck… “7 easy time management tips for copywriters” KEY IDEA: Daily [...]
The discipline of marketing and advertising is hardly new. The classic text on direct response marketing, “Scientific Advertising” was published as long ago as 1923. So it is something of a puzzle as to why large companies, who spend large sums on their marketing, often make what appear to be elementary blunders. A recent case [...]
In emotional direct response marketing and copywriting, it’s a central principle to focus not only the results that people will get from your product or service… …but also the feelings they will experience. While left-brain types like myself may not necessarily like it… ..the fact is that we humans are very much emotionally driven and [...]
It’s that time of the month again to look forward at next month (February 2012) and review the various holidays, events and anniversaries that smart marketers can use as the basis for a promotion or campaign. As an aside, seems it’s never too early to get started on your preparation. I was aghast to see [...]
In case you missed any of the individual posts… …here’s a roundup of the series “Marketing Trends For 2012″ Marketing Trends For 2012 – Take 1 Marketing trends For 2012 – Take 2 Marketing Trends For 2012 – Take 3 (Trends In Video) Marketing Trends For 2012 – Take 4 (Frank Kern) Marketing Trends For [...]
This latest Tom Fishburne cartoon brought a smile to my face… …and an instant identification with the main character! Perhaps I don’t quite need a separate bag for my “loyalty” cards but there are enough of them. Which begs the question, of course, how effective are these cards really? When every retailer has a similar [...]
At this time of year, it’s only natural to look forward and set out goals and objectives for the year. Here’s a selection of tips and resources to help make those goals and objectives a reality and make 2012 a big success. First a classic piece from copywriting giant John Carlton… “The Rest Of Your [...]
Best known for his prowess with Google Adwords (and now Facebook Ads)… …Perry Marshall is also a smart marketer, highly connected and well worth listening to. He’s come up with 10 predictions for 2012, including these 2 that I think are particularly worth taking note of… 2. Cost Per Impression for online marketing exceeds that [...]
From Frank Kern, his “State Of The Internet 2012″ address. Not so much a discussion of what’s “new and fabulous”… …rather some solid advice on BUSINESS fundamentals and what’s really important in being successful and making money. Most likely, none of this will be new to you BUT coming from Frank Kern, someone regarded as [...]
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