The Copywriter And The Creative Brief


Had to smile when I saw this… I think most freelance copywriters can relate to this! I guess I’m fortunate in that the majority of my clients are experienced direct response marketers and know what they want. Some clients, however… Tom’s original post at “creative brief”.

Pete Godfrey’s Marketing Newsletter – 5th Anniversary


Received my copy of Pete Godfrey’s “Emotional Ad Writing & Marketing Letter” the other day. The May 2011 issue is issue #60 and marks the 5th anniversary of the newsletter. A big “Congratulations” to Pete, not many newsletters make it this far. As always, plenty of good material in this issue including the “Big Lesson” […]

You Mean We Have To Keep Doing Social Media?!?

EPSON scanner image

Two insightful marketing cartoons from the great Tom Fishburne. First this… Ah yes… …any form of marketing requires a sustained commitment if you want results. Tom suggests… “Instead of planning a social media campaign, make a social media commitment.” You can read the whole post at… “still on facebook” That post also mentions an interesting […]

Looking Ahead – Marketing Calendar June 2011


A little later than usual…apologies…here’s a look at events in June 2011 that you can use as the basis for a promotion or campaign in your marketing. Here in Australia… …winter officially arrives on June 1 (although the recent cold snap makes it seem like it’s already here!). June 6 – Foundation Day (WA) June […]