Pete Godfrey’s Marketing Newsletter – 5th Anniversary


Received my copy of Pete Godfrey’s “Emotional Ad Writing & Marketing Letter” the other day. The May 2011 issue is issue #60 and marks the 5th anniversary of the newsletter. A big “Congratulations” to Pete, not many newsletters make it this far. As always, plenty of good material in this issue including the “Big Lesson” […]

You Mean We Have To Keep Doing Social Media?!?

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Two insightful marketing cartoons from the great Tom Fishburne. First this… Ah yes… …any form of marketing requires a sustained commitment if you want results. Tom suggests… “Instead of planning a social media campaign, make a social media commitment.” You can read the whole post at… “still on facebook” That post also mentions an interesting […]

Looking Ahead – Marketing Calendar June 2011


A little later than usual…apologies…here’s a look at events in June 2011 that you can use as the basis for a promotion or campaign in your marketing. Here in Australia… …winter officially arrives on June 1 (although the recent cold snap makes it seem like it’s already here!). June 6 – Foundation Day (WA) June […]