Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
Had to smile when I saw this…
I think most freelance copywriters can relate to this!
I guess I’m fortunate in that the majority of my clients are experienced direct response marketers and know what they want.
Some clients, however…
Tom’s original post at “creative brief”.
Call me stupid…
…but one of life’s great mysteries to me is…
…where do all the pens go?
I mean, sure, some of them actually do run out of ink and they end up in the bin.
But they are a definite minority of the ones I buy.
Anyway, while I was at Officeworks the other day I picked up a pack to have on hand.
My instrument of choice is the Papermate Flexgrip…
…and I noticed on the back of the package that someone in the marketing department had the good sense to place a small…
Received my copy of Pete Godfrey’s “Emotional Ad Writing & Marketing Letter” the other day.
The May 2011 issue is issue #60 and marks the 5th anniversary of the newsletter.
A big “Congratulations” to Pete, not many newsletters make it this far.
As always, plenty of good material in this issue including the “Big Lesson” (how to build substance and depth of character that instantly attracts a tribe of raving fans)…
…PLUS a selection of the best articles from the past 5 years.
Pete’s newsletter is one of the few I think worth the subscription (Ben Settle’s and Dan Kennedy’s are the others) and you can get the details here…
“Pete Godfrey’s Emotional Ad Writing & Marketing Letter”
Can’t believe he’s giving away a copy of his “Emotional Ad Writing System” to new subscribers. I paid $497 for my copy a couple of years back and I only got it at that price because I was attending one of Pete’s Master Class seminars.
Congratulations to Pete once again and looking forward to the next 5 years of…
…”A Ruthless, Fair Dinkum Dose Of Reality In Every Issue!”
Two insightful marketing cartoons from the great Tom Fishburne.
First this…
Ah yes…
…any form of marketing requires a sustained commitment if you want results.
Tom suggests…
“Instead of planning a social media campaign, make a social media commitment.”
You can read the whole post at…
That post also mentions an interesting social media experiment…
A little later than usual…apologies…here’s a look at events in June 2011 that you can use as the basis for a promotion or campaign in your marketing.
Here in Australia…
…winter officially arrives on June 1 (although the recent cold snap makes it seem like it’s already here!).
June 6 – Foundation Day (WA)
June 13 – Queen’s Birthday (NSW, QLD, VIC, SA, TAS)
June 22 – Winter Solstice (Southern Hemisphere)
The Queen’s Birthday weekend is usually taken as the start of the skiing season…
…and remember June 30 is the end of the “Financial Year” (so plenty of opportunities for tax-saving type promotions).
Couple of other items…