This story caught my eye and demonstrates, among other things, the enduring power of (1) controversy and (2) sex… “Jack Wills censured for ‘overtly sexual’ catalogue” There’s also a “Royal” connection (apparently Prince Harry is a fan of the label) which always adds spice to stories like this. And to support my argument about the […]
Archives for April 2011
More Examples Of Stories In Marketing
In the previous post, Seth Godin shared a couple of examples of how to use story telling in marketing to get great results… “Seth Godin Says This About Stories And Marketing”. That sparked off a couple of ideas and here are 2 more examples that I came across recently…
Seth Godin Says This About Stories And Marketing
EDITOR’S NOTE: Copywriting giant Clayton Makepeace recently decided to cease publishing “The Total Package” on a regular basis. That’s a great shame because it really was a great resource for direct response copywriters and marketers. To fill some of the gap I’ve contacted some of the people who contributed to “The Total Package” and a […]