Brief Thoughts On The Royal Wedding…

I confess I originally wasn’t going to watch the Royal Wedding of Prince William and Kate Middleton… …(now the Duke and Duchess of Cambridge, of course)… …but I did in the end. And what a wonderful occasion. Couple of things to note for copywriters and marketers… 1) The enduring power of stories and symbolism

Looking Ahead – Marketing Calendar May 2011

After the event-intensive frenzy of April… …May is fairly quiet. In Australia there is… May 2 – Labour Day (in Queensland) May 8 – Mother’s Day …and “Australian Fashion Week” starts on May 2. Winter is fast approaching and the season can provide a reason for an Autumn themed promotion. Elsewhere around the world…