Are Your Customers About To Hang Up On You…Permanently?

2011-02-06-Your-Call-Is-Very-Important

Customer service tends to be low on the priority list for most companies… …especially large companies, for some reason. Sure, they all pay lip service to the idea… …but few actually deliver. Poor Tom Fishburne clearly had a bad experience with United Airlines… …and from the video in his post “your call is very important”…

Looking Ahead – Marketing Calendar March 2011

March-2011-Calendar-iStock_000014593480XSmall

Time for our monthly look at upcoming holidays, events and anniversaries… …that smart direct response marketers can use to build a campaign or promotion around. In Australia, there is a lot going on in March. The Sydney Mardi Gras Festival kicks off on February 19 and concludes with the famous parade and party on March […]

Stuck In Marketing Groundhog Day?

Today (February 2) is “Groundhog Day” which gives me the perfect excuse to post this trailer… …with an important marketing lesson to follow… I love this movie and watched it again recently. If you’re not familiar with the story…

Marketing And Movie Trailers – The King’s Speech

Been a while since my last “Marketing And Movie Trailers” post… …and as I’ve been to the movies a couple of times recently… (to see “The King’s Speech” and “The Black Swan”, since you ask) …thought it was time for another. “The King’s Speech” is attracting widespread praise and picking up numerous awards.  Thoroughly deserved […]