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As “Taken” is one of my favourite movies of the last couple of years…
…”Unknown” featuring Liam Neeson in an action-hero role was guaranteed to grab my attention!
Here’s the trailer…
Let’s see how it stacks up against our trailer effectiveness criteria…
Customer service tends to be low on the priority list for most companies…
…especially large companies, for some reason.
Sure, they all pay lip service to the idea…
…but few actually deliver.
Poor Tom Fishburne clearly had a bad experience with United Airlines…
…and from the video in his post “your call is very important”…
Time for our monthly look at upcoming holidays, events and anniversaries…
…that smart direct response marketers can use to build a campaign or promotion around.
In Australia, there is a lot going on in March.
The Sydney Mardi Gras Festival kicks off on February 19 and concludes with the famous parade and party on March 5.
There is also…
6 March – Clean Up Australia Day
7 March – Labour Day (WA)
14 March – Commonwealth Day, Labour Day (Victoria), Canberra Day (ACT), Adelaide Cup, Eight Hours Day (Tasmania)
21 March – Autumn Equinox
26 March – NSW State Elections
It’s also St. Patrick’s Day on 17 March, which tends to be enthusiastically observed in Australia, even though it’s not an official holiday!
More broadly around the world…
Today (February 2) is “Groundhog Day” which gives me the perfect excuse to post this trailer…
…with an important marketing lesson to follow…
I love this movie and watched it again recently.
If you’re not familiar with the story…
Been a while since my last “Marketing And Movie Trailers” post…
…and as I’ve been to the movies a couple of times recently…
(to see “The King’s Speech” and “The Black Swan”, since you ask)
…thought it was time for another.
“The King’s Speech” is attracting widespread praise and picking up numerous awards. Thoroughly deserved in my opinion. Loved the film and everyone I know who has seen it feels the same.
Wonderful story, great acting and production and very moving. I confess I cried at the end.
Now, I remember seeing the trailer at Christmas when I was in the UK…
…and it immediately grabbed my interest.
I wished that “The King’s Speech” had been showing at the time…
…in contrast to the mediocre fare that was served up (I endured the latest “Harry Potter” and “Gulliver’s Travels” unfortunately).
So, I thought it well worth reviewing the trailer to see just what made me want to see this film.
Here’s the trailer…
OK. let’s go through this…