No excuse needed to post a cartoon from the great Tom Fishburne…
…but check out the full post “idea voodoo” for a wonderful example of some very smart marketing…
…you might even say it’s an example of adding some voodoo to the marketing mix!
Archives for January 2011
New Copywriting Book From Ray Edwards
Top copywriter Ray Edwards has just released a book titled “Writing Riches”…
…where he spills the beans on his approach to writing compelling copy that brings in the sales.
The book has just been released, so obviously I haven’t read it yet. But I’ve invested in a number of Ray’s programs before and always found them top-notch.
So no hesitation on my part in ordering the new book, especially as it’s only US$13.29 on Barnes & Noble (plus shipping, of course).
Well worth you checking this out over at Ray’s place…
“Book Recommendation: Writing Riches”
No affiliate link, just something I think worthy of your attention.
Ton of other people are spreading the word about this. Always interesting to see their approach and the email subject lines they use. Couple of the best, IMO…
“Tony Robbins’s copywriter spills the beans…” (John Anghelache)
…and…
“Why Copywriters Are Stingy Jerks” (Ben Settle).
Australia Day 2011
Happy “Australia Day” wherever you may be!
Today, January 26, is Australia’s national day and marks the anniversary of the arrival of the First Fleet at Sydney Cove in 1788. Generally, it’s a pretty laid-back day given over to picnics, barbecues and other outdoor celebrations.
The 2010 Legatum Prosperity Index was recently published…
…and Australia came in at #4, with only Norway, Denmark and Finland ahead.
Call me biased, but that’s a pretty strong confirmation that Australia is one of the best places in the world to live…
…and hey, Oprah loves us too!
I’ll just add a small marketing observation…
Social Coupon Bandwagon – Marketers Tread Carefully
If you’re a marketer about to jump on the social coupon bandwagon…
…might be worth reflecting on this for a moment…
Now, I’m not suggesting that you “Be afraid, very afraid” of social coupons, but…
Looking Ahead – Marketing Calendar February 2011
Next month is February…
…and that means Valentine’s Day (February 14, of course)!
Other dates of note…
2 February – Groundhog Day
3 February – Chinese New Year (it’s the “Year of The Rabbit”)
6 February – Monopoly first went on sale in 1935
21 February – Presidents’ Day (USA)
For more unusual anniversaries and events, as usual www.BlueMountain.com is a great source. Couple that caught my eye this month…
22 February – Happy Thinking Day
…and in complete contrast…
24 February – National Obnoxious Day!!
Happy promoting!