Add Some Voodoo To Your Marketing Mix


No excuse needed to post a cartoon from the great Tom Fishburne… …but check out the full post “idea voodoo” for a wonderful example of some very smart marketing… …you might even say it’s an example of adding some voodoo to the marketing mix!

New Copywriting Book From Ray Edwards

Top copywriter Ray Edwards has just released a book titled “Writing Riches”… …where he spills the beans on his approach to writing compelling copy that brings in the sales. The book has just been released, so obviously I haven’t read it yet.  But I’ve invested in a number of Ray’s programs before and always found […]

Australia Day 2011


Happy “Australia Day” wherever you may be! Today, January 26, is Australia’s national day and marks the anniversary of the arrival of the First Fleet at Sydney Cove in 1788.  Generally, it’s a pretty laid-back day given over to picnics, barbecues and other outdoor celebrations. The 2010 Legatum Prosperity Index was recently published… …and Australia […]

Looking Ahead – Marketing Calendar February 2011


Next month is February… …and that means Valentine’s Day (February 14, of course)! Other dates of note… 2 February – Groundhog Day 3 February – Chinese New Year (it’s the “Year of The Rabbit”) 6 February – Monopoly first went on sale in 1935 21 February – Presidents’ Day (USA) For more unusual anniversaries and […]