Archive for January, 2011

Add Some Voodoo To Your Marketing Mix

No excuse needed to post a cartoon from the great Tom Fishburne… …but check out the full post “idea voodoo” for a wonderful example of some very smart marketing… …you might even say it’s an example of adding some voodoo to the marketing mix!

New Copywriting Book From Ray Edwards

Top copywriter Ray Edwards has just released a book titled “Writing Riches”… …where he spills the beans on his approach to writing compelling copy that brings in the sales. The book has just been released, so obviously I haven’t read it yet.  But I’ve invested in a number of Ray’s programs before and always found [...]

Australia Day 2011

Happy “Australia Day” wherever you may be! Today, January 26, is Australia’s national day and marks the anniversary of the arrival of the First Fleet at Sydney Cove in 1788.  Generally, it’s a pretty laid-back day given over to picnics, barbecues and other outdoor celebrations. The 2010 Legatum Prosperity Index was recently published… …and Australia [...]

Social Coupon Bandwagon – Marketers Tread Carefully

If you’re a marketer about to jump on the social coupon bandwagon… …might be worth reflecting on this for a moment… Now, I’m not suggesting that you “Be afraid, very afraid” of social coupons, but…

Looking Ahead – Marketing Calendar February 2011

Next month is February… …and that means Valentine’s Day (February 14, of course)! Other dates of note… 2 February – Groundhog Day 3 February – Chinese New Year (it’s the “Year of The Rabbit”) 6 February – Monopoly first went on sale in 1935 21 February – Presidents’ Day (USA) For more unusual anniversaries and [...]

Marketing And The Social Media Ghost Town

The deserted town on the high plains with tumbleweed blowing through is a staple of western genre movies… …and the cyber-equivalent seems to be cropping up in social-media land… This wonderful cartoon from the great “marketoonist” Tom Fishburne says it all. One of the downsides of social media for small businesses is…

Marketing In 2011 – Thoughts On The Year Ahead

A belated “Happy New Year”!  I’ve been away over the Christmas and New Year period visiting family in the UK and just got back. Unfortunately, haven’t quite mastered the art of being a “Road Warrior”… …so apologies for the lack of posts these last few weeks. Now, at this time of year, it’s pretty common [...]

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