Recently invested in “The Secrets Of Emotional, HOT-Button Copywriting” by Denny Hatch. Highly recommended by copywriting giants such as Drayton Bird and David Garfinkel and so far I can only agree with them. Now, in the introduction, Denny revisits the famous headline written by Maxwell Sackheim for the Sherwin Cody School Of English… “Do You […]
Archives for November 2010
Looking Ahead – Marketing Calendar December 2010
Christmas and New Year are clearly the big events in December for marketers to focus on. In Australia we also have the official first day of summer (December 1st) and the end of the school year. Elsewhere, there is the usual selection of more “off-beat” holidays listed over at www.BlueMountain.com including… 14 December – DNA […]
Another Reason Why Marketing Promotions Linked To Events Succeed
This week saw the “Melbourne Cup” horse race here in Australia. (No luck for me in picking the winner, I’m afraid!) It’s a big event and known as “The Race That Stops A Nation”. Even though it’s an official holiday only in Melbourne… …it might as well be a national holiday for all the work […]