Do You Know These 3 Secrets Of A Copywriting Giant?

First up, a “Happy Thanksgiving” to everyone in the USA! Now, possibly the world’s greatest living copywriter is the legendary Gary Bencivenga. And over at “The Total Package” Gary has just guested with a post titled… “The 3 Greatest Copywriting Lessons I Ever Learned” So what are the 3 lessons? Here in Gary’s own words, […]

Brain Boosters For Copywriters…


…and marketers…in fact, pretty much anyone! Let’s face it, copywriting and creating effective direct response marketing campaigns can be mentally gruelling at times. So, I was most interested in a recent article in the Australian edition of “Men’s Health” with the title… “Choosing Sides – Harness the hidden power of your brain’s separate hemispheres to […]

Marketing And Copywriting With The Beatles


You’ve probably noticed that The Beatles are back in the news… …with the announcement last week that their catalogue of songs is now available through iTunes. As you might expect, there’s been enormous interest and The Beatles currently dominate the iTunes charts. So, how does this help you as a marketer or copywriter? Well, as […]