Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
First up, a “Happy Thanksgiving” to everyone in the USA!
Now, possibly the world’s greatest living copywriter is the legendary Gary Bencivenga.
And over at “The Total Package” Gary has just guested with a post titled…
“The 3 Greatest Copywriting Lessons I Ever Learned”
So what are the 3 lessons? Here in Gary’s own words, the first lesson…
It’s an occupational hazard of using a computer…
…over time your keyboard is likely to get a little…messy.
And because keyboards can be fiddly things (all those moving keys and little nooks and crannies)…
…they can be difficult to clean properly.
I’ve certainly found it a problem…
…so I was very interested when my good friend and ace online marketer Heather Trondsen told me about “Cyber Clean”.
What is it? It’s a new high-tech cleaning compound that is ideal for cleaning cavities that are difficult to reach with conventional cleaning methods.
Best way to explain it is with this video (which also happens to be a nice example of a mini video sales letter)…
…and marketers…in fact, pretty much anyone!
Let’s face it, copywriting and creating effective direct response marketing campaigns can be mentally gruelling at times.
So, I was most interested in a recent article in the Australian edition of “Men’s Health” with the title…
“Choosing Sides – Harness the hidden power of your brain’s separate hemispheres to supercharge your daily performance”
You’re probably aware that your brain is, broadly speaking, divided into two hemispheres.
The left hemisphere controls functions such as language, analysis, logic and method.
The right hemisphere controls calculation, lateral thinking and sensory input.
The article details 6 exercises to boost mental performance, 3 for each hemisphere.
Here they are along with my suggestions as to how hard-pressed copywriters and marketers might use them…
You’ve probably noticed that The Beatles are back in the news…
…with the announcement last week that their catalogue of songs is now available through iTunes.
As you might expect, there’s been enormous interest and The Beatles currently dominate the iTunes charts.
So, how does this help you as a marketer or copywriter?
Well, as I’ve discussed before, when you have a hugely popular phenomenon or event like this…
Couple of excellent cartoons from Tom Fishburne that make very pertinent points about the use of social media in marketing…
and…