First up, a “Happy Thanksgiving” to everyone in the USA! Now, possibly the world’s greatest living copywriter is the legendary Gary Bencivenga. And over at “The Total Package” Gary has just guested with a post titled… “The 3 Greatest Copywriting Lessons I Ever Learned” So what are the 3 lessons? Here in Gary’s own words, […]
Archives for November 2010
Embarrassed By The Ugly State Of Your Keyboard?
It’s an occupational hazard of using a computer… …over time your keyboard is likely to get a little…messy. And because keyboards can be fiddly things (all those moving keys and little nooks and crannies)… …they can be difficult to clean properly. I’ve certainly found it a problem… …so I was very interested when my good […]
Marketing And Copywriting With The Beatles
You’ve probably noticed that The Beatles are back in the news… …with the announcement last week that their catalogue of songs is now available through iTunes. As you might expect, there’s been enormous interest and The Beatles currently dominate the iTunes charts. So, how does this help you as a marketer or copywriter? Well, as […]
The Social Media Marketing Delusion…
Couple of excellent cartoons from Tom Fishburne that make very pertinent points about the use of social media in marketing… and…