More Clients…More Sales…More Cash In Your Pocket!
Wonderful cartoon from the great Tom Fishburne… …neatly sums up one of the most common (and most damaging) mistakes made by amateur and rookie copywriters. Come to think of it, a lot of people who should know better get caught up in this. Always remember, it’s NOT about you and your product or service. It’s [...]
The great Drayton Bird, direct response marketing and copywriting maven par excellence, recently held a free webinar for his subscribers. The topic was the “10 Best Ads Of The Last 10 Years”. The ads were selected primarily on the basis of how effective they were and the results they produced. One of the ads (campaign, [...]
Interbrand have just released their annual review where they assign a “Brand Value” to the world’s leading brand names. Here’s the Top 10 for 2010… 1. (1) Coca Cola 2. (2) IBM 3. (3) Microsoft 4. (7) Google 5. (4) GE (General Electric) 6. (6) McDonalds 7. (9) Intel 8. (5) Nokia 9. (10) Disney [...]
Internet marketer (and also outstanding copywriter, although that is less well known) Frank Kern is a somewhat controversial figure. He attracts widespread praise… …but also some pretty vicious criticism and brickbats. Over the years I’ve spent a fair bit of money with Frank and one thing’s for sure… …it’s always well worth studying what he [...]
Gee, we’re almost in the final quarter of the year…it will soon be Christmas! So, there’s no room for complacency in your marketing. Here’s my regular look ahead at upcoming events in October that could be used to organise a promotion. In Australia, October tends to be something of a “lull” ahead of the year [...]
Is it a smart marketing strategy to give away good content with no strings attached…not even asking for a simple email? Ace copywriter and marketer Ray Edwards is running an experiment to find out. Over at his blog he’s giving away a mind map of the process he uses to write effective sales copy… …and [...]
…in the UK, anyway. Yes folks, on 1 September 1910, Heinz tomato soup went on sale in the UK for the first time at the very upmarket Fortnum & Mason. (As an aside, interesting how many items that are today staples, started out as “luxury” goods…the power of the free enterprise system at work!) “Heinz [...]
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