More Clients…More Sales…More Cash In Your Pocket!
…or how is a copywriter to handle “American” English, “British” English… …and even “Australian” English?!? Had an email from a client recently with a query over the correct spelling of a particular word… …is it with an “s” or a “z”? Well, of course, it depends…
Today we have the third and final part of my recent interview with copywriter Pete Godfrey in which we conclude our discussion of his “Business Profits Triangle”. The focus is on copywriting and how the 3 sides of the triangle inter-relate. Let’s rejoin the discussion… *****
Here’s the second part of my recent interview with Ace copywriter and marketer Pete Godfrey talking about his “Business Profits Triangle”. In this section, we move on to discussing the second side of the triangle and that’s marketing. More specifically, direct response marketing. Also, discover what “Evil” really is… …plus some practical tips on mindset. [...]
Recently had the chance to interview my good mate Pete Godfrey, one of Australia’s (the world’s even!) best direct response copywriters. The topic was what Pete calls the “Business Profits Triangle”… …how mindset, marketing and copywriting combine to deliver sustainable business success. I’ve split the interview into 3 parts. The first one deals mainly with [...]
…plus some inspiring life lessons as well. Now, I confess, I had never heard of Tyler Perry until I came across this article… “Interview: Tyler Perry, movie mogul” The guy has a multi-million dollar media empire but is little known outside America. Now, couple of things of note here. Firstly, the guy’s story is amazing [...]
Ace copywriter John Carlton has a new post on his blog titled… “Full Tilt Boogie” What the heck is that about, you might wonder? All about marketing and business lessons from high stakes poker players. It’s something I’ve discussed before… …that in business it’s all about stacking the deck in your favour. Direct response marketing [...]
…or more specifically, beware of “Jumping The Shark” in your marketing. For those of you not familiar with the expression, “Jumping the shark” means…
Came across this upcoming movie that has been attracting interest from a number of movie buffs. Main point of interest is that Ben Affleck not only stars but also directs. Er…”So what?” you might ask. Well, Ben’s debut at directing “Gone Baby Gone” received critical plaudits and given the current uninspiring state of filmmaking this [...]
Here’s our regular look ahead at upcoming events you might be able to build a marketing promotion around. In Australia, spring is here and quite a few things are happening this month… 1 September – The “official” first day of spring and also “National Wattle Day” 3 September – Australian National Flag Day 5 September [...]
Couple of cartoons from the always witty and insightful Tom Fishburne… …and…
“Denzel Washington” is usually enough to get my attention so didn’t take much to get me to check out the trailer for the upcoming movie “Unstoppable”. We haven’t had a good “runaway train” movie for a while so let’s have a look… So how does it rate on our scoring system?
Copywriter Kevin Francis
Connect With Copywriter Kevin Francis