…or how is a copywriter to handle “American” English, “British” English… …and even “Australian” English?!? Had an email from a client recently with a query over the correct spelling of a particular word… …is it with an “s” or a “z”? Well, of course, it depends…
Pete Godfrey’s ‘Business Profits Triangle’ – Part 3
Today we have the third and final part of my recent interview with copywriter Pete Godfrey in which we conclude our discussion of his “Business Profits Triangle”. The focus is on copywriting and how the 3 sides of the triangle inter-relate. Let’s rejoin the discussion… *****
Pete Godfrey’s ‘Business Profits Triangle’ – Part 2
Here’s the second part of my recent interview with Ace copywriter and marketer Pete Godfrey talking about his “Business Profits Triangle”. In this section, we move on to discussing the second side of the triangle and that’s marketing. More specifically, direct response marketing. Also, discover what “Evil” really is… …plus some practical tips on mindset. […]
Pete Godfrey’s ‘Business Profits Triangle’ – Part 1
Recently had the chance to interview my good mate Pete Godfrey, one of Australia’s (the world’s even!) best direct response copywriters. The topic was what Pete calls the “Business Profits Triangle”… …how mindset, marketing and copywriting combine to deliver sustainable business success. I’ve split the interview into 3 parts. The first one deals mainly with […]
Marketing Secrets From Tyler Perry
…plus some inspiring life lessons as well. Now, I confess, I had never heard of Tyler Perry until I came across this article… “Interview: Tyler Perry, movie mogul” The guy has a multi-million dollar media empire but is little known outside America. Now, couple of things of note here. Firstly, the guy’s story is amazing […]