More Clients…More Sales…More Cash In Your Pocket!
Had to go into the City late Thursday afternoon. It was raining, cold and dreary. So I was somewhat surprised to see a line of people outside a telco store that extended around the corner and halfway down the block. Then I remembered…
As winter draws to a close here in Australia, not too much on the calendar. There’s a bank holiday in NSW and Show Day up in Queensland. September 1 is the “official” start to spring, so you could do some of the preparation work and “pre-launch” ahead of a seasonal promotion. It’s summer in the [...]
I’ve mentioned before how top copywriters like John Carlton and David Garfinkel recommend regularly studying popular publications like “National Enquirer” and “Cosmopolitan” to glean ideas for headlines, stories, trivia and tidbits of potentially useful information to weave into copy. And I’ve occasionally posted examples of “Strange But True” stories that have caught my eye and [...]
Must be the summer lull up in the northern hemisphere… …as it seems to have been a little slow on direct response copywriting and marketing blogs of late. And of those that are publishing, a number are resorting to the (quite legitimate) tactic of republishing earlier posts. Having said that, here are some items very [...]
Been a while since I posted a “Marketing And Movie Trailers”. Is it me or has there been a lack of interesting movies so far this year? Anyway, saw “Toy Story 3″ recently and LOVED it. Without further ado, here’s the trailer… OK, so how does it score on our usual scoring system?
Only 2 things I’ve noticed that I think really worthy of your attention this week. Drayton Bird has been posting a lot of excellent material including… “Is this the most underestimated, overlooked marketing weapon?” Totally agree with Drayton. Every time I’ve used this, the results have been great. Over at the “Total Package” there’s a [...]
Reader’s Digest Australia has just released it’s annual survey of “Australia’s Most Trusted Brands” (details here). “Band-Aid” launched in 1920, was voted “Australia’s No. 1 Most Trusted Brand” (followed by Cadbury, Panadol, Sony and Colgate). There are 22 categories in all. Here are 5 of them… Airlines – Qantas Banks – ING Direct Cars – [...]
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