More Clients…More Sales…More Cash In Your Pocket!
Not too much to bring to your attention this week (maybe I’ve been too busy working to spend much time on the blogs!)… Lots of good material over at Drayton Bird’s blog, much of which I’ve already posted. One other thing. At Clayton Makepeace’s “Total Package” every week there’s a “Swipe Of The Week”. This [...]
Next in the series of videos from marketing maven Drayton Bird. Great tips on 1) editing copy and 2) “charm” Enjoy!
The great Drayton Bird has just released the first in a series of short videos containing some concise tips on copywriting and marketing. The first covers a fix for a VERY common copywriting mistake… Reminder of why the classic Gary Halbert standby opener of… “If you want [major benefit of your product or service] then [...]
As a direct response copywriter and marketer, I like to read something every day about the business. Problem is that there’s only a handful of blogs that publish regularly and also material that’s worthwhile. One of them is “Pro Copy Tips” by Dean Rieck. I stumbled across this when Dean very kindly included me in [...]
This week’s crop of copywriting and marketing blog posts worth your attention… From Drayton Bird, some fascinating research on the effect of offering discounts “Bribery works in mysterious ways”. Ryan Healy, guest blogging over at Michel Fortin’s explains “Why People Are Addicted To Info Products” (makes me feel slightly better about buying yet another copywriting [...]
Don’t often comment about the mainstream corporate world… …but last week saw the surprise announcement that Sir Terry Leahy would step down as the chief executive of Tesco next March. I’ve made no secret of my admiration for Sir Terry and Tesco’s in previous posts. By any standards, Sir Terry’s tenure has been an outstanding [...]
Three posts from the last week from copywriting (OK, one of them this week is strictly “marketing”) blogs you may have missed. Something of a “marketing mindset” theme this week, certainly in the Frank Kern and Clayton Makepeace articles… Here they are… Frank Kern on “The Two Magic Powers”. Remarkable lessons from the life of [...]
July is a pretty lean month in Australia, as far as major events go. It’s the beginning of the new financial year and it’s mid winter. Outside of Australia… It’s “Canada Day” on July 1. In the USA, its Independence Day on July 4, of course. Other events… July 3 – International Day Of Cooperatives [...]
…before you write a single word of copy. As a direct response copywriter, I read an awful lot of sales letters and advertisements, as you can imagine. The ones that tend to stand out to me are those that follow the advice of copywriting great Robert Collier…
Seems like aeons ago, I wrote a couple of posts “Copywriting Books That Shaped The Business – Take 1″ and “Copywriting Books That Shaped The Business – Take 2″ where top copywriters shared their thoughts about which are the most influential books on copywriting. While adding to my already vast collection of copywriting resources, I [...]
Seem to be coming across this particular type of headline… “Is this the best (fill-in-the-blanks) ever?” …quite frequently of late. For example, in the UK “Daily Telegraph” today… “Is this the most powerful Brit in the global car industry?” Now, I personally don’t think it is the best headline template ever, but it is one [...]
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