2010 May | "Maximum Results Copywriting"

Archive for May, 2010

May

Human Nature And One Aspect Of What You’re Dealing With As A Copywriter

Posted by: Kevin Francis | Comments View Comments

To be an effective copywriter or marketer, it’s essential to have a good understanding of human nature. We human beings can be strange creatures with many quirks and foibles.

I’m posting this video, even though it’s not strictly about copywriting or marketing, for 2 reasons:

1. It provides a useful insight into an aspect of human nature that’s all too prevalent in our society today; and

2. I think you’ll find it funny!

Enjoy!

Sphere: Related Content

Categories : Copywriting

Comments View Comments

May

Copywriting Blogs Roundup – 30 May 2010

Posted by: Kevin Francis | Comments View Comments

Here are 3 copywriting and marketing articles recently posted that you may have missed and that are a cut above the usual fare…

Over at Lawrence Bernstein’s “Info Marketing Blog” there’s an extraordinary video from marketing mastermind Drayton Bird…

“Beware Of Shiny Objects”

Michel Fortin gets all controversial again with this thoughtful piece…

Sphere: Related Content

Categories : Copywriting

Comments View Comments

May

Should BP Be Planning Some Long Copy Ads?

Posted by: Kevin Francis | Comments View Comments

And what would the great David Ogilvy recommend?

Been following the Deepwater Horizon disaster and watching as it develops.

Needless to say, oil major BP has something of a PR problem to deal with as well as the more serious issue of capping the Deepwater Horizon oil well.

To give BP credit, they have put up a site with updates on the steps they’re taking to get on top of the problem and clean up the mess (“BP – Gulf Of Mexico Response”).

There’s some good information on the site, but I can’t help feeling that BP are missing an opportunity to be a little more aggressive in getting out their side of the story.

Sphere: Related Content

Categories : Marketing