To be an effective copywriter or marketer, it’s essential to have a good understanding of human nature. We human beings can be strange creatures with many quirks and foibles. I’m posting this video, even though it’s not strictly about copywriting or marketing, for 2 reasons: 1. It provides a useful insight into an aspect of […]
Archives for May 2010
Copywriting Blogs Roundup – 30 May 2010
Here are 3 copywriting and marketing articles recently posted that you may have missed and that are a cut above the usual fare… Over at Lawrence Bernstein’s “Info Marketing Blog” there’s an extraordinary video from marketing mastermind Drayton Bird… “Beware Of Shiny Objects” Michel Fortin gets all controversial again with this thoughtful piece…
Should BP Be Planning Some Long Copy Ads?
And what would the great David Ogilvy recommend? Been following the Deepwater Horizon disaster and watching as it develops. Needless to say, oil major BP has something of a PR problem to deal with as well as the more serious issue of capping the Deepwater Horizon oil well. To give BP credit, they have put […]
Confused About Where Twitter Fits Into Your Marketing?
…then this might explain things! Well worth reading the full post at…
Video – Copywriting Tips To Perk Up Your Business #1
Master copywriter David Garfinkel has a new series of videos with some tips to perk up your business. David is the person who has taught me more about copywriting than anyone else and I highly recommend anything that he puts out. This first video is all about the power of stories and how to use […]