Archive for April, 2010

Apr
25

ANZAC Day 2010

Posted by: Kevin Francis | Comments View Comments

ANZAC Day 2010The ODE…

They shall grow not old,

as we that are left grow old;

Age shall not weary them, nor the years condemn.

At the going down of the sun and in the morning

WE WILL REMEMBER THEM

With gratitude to those who served, those who serve today and those who support them.

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Categories : General
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After that recent post highlighting the good marketing of Haigh’s Chocolates…

…I guess it was inevitable that I’d come across what looks to be some very poorly conceived marketing.

As I was perusing a recent copy of “Men’s Health” what should I come across but an advertisement from the fashion chain Witchery with this remarkable headline…

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Categories : Marketing
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Time for this month’s look ahead at events in May that could provide an opportunity for a marketing promotion.

After April where there was a lot going on…

…May is quieter.

Of course, there’s “May Day” on May 1…

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Categories : Marketing
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“Happy Easter” to everyone!

I always like to highlight marketing successes when I can.

I know a lot of my observations and comments on this blog are about marketing blunders…

…and that’s because we can often learn more from mistakes than when things go right.

But it’s great to applaud successes too.

On Thursday, the late afternoon before the start of the holiday weekend here in Sydney, I had to go into the city for an appointment…

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Categories : Marketing
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