Archive for April, 2010

ANZAC Day 2010

The ODE… They shall grow not old, as we that are left grow old; Age shall not weary them, nor the years condemn. At the going down of the sun and in the morning WE WILL REMEMBER THEM With gratitude to those who served, those who serve today and those who support them.

Is This Going To Be A Marketing Disaster?

After that recent post highlighting the good marketing of Haigh’s Chocolates… …I guess it was inevitable that I’d come across what looks to be some very poorly conceived marketing. As I was perusing a recent copy of “Men’s Health” what should I come across but an advertisement from the fashion chain Witchery with this remarkable [...]

Looking Ahead – Marketing Calendar May 2010

Time for this month’s look ahead at events in May that could provide an opportunity for a marketing promotion. After April where there was a lot going on… …May is quieter. Of course, there’s “May Day” on May 1…

One Easter Marketing Success Story…

“Happy Easter” to everyone! I always like to highlight marketing successes when I can. I know a lot of my observations and comments on this blog are about marketing blunders… …and that’s because we can often learn more from mistakes than when things go right. But it’s great to applaud successes too. On Thursday, the [...]