See that Ford has finally sold Volvo… “Ford Sells Volvo To Chinese Car Maker Geely For $1.8bn” Reported sale price is US$ 1.8 billion, but after Ford has to tip in money to the Volvo pension fund and cover other liabilities, they’re basically going to end up with nothing. Ford bought Volvo in 1999 for […]
Major Benefit Of A Good USP…
…that can boost your margins and bottom line and could easily make the difference between success and failure. Competing on price alone is a mugs game in most cases. (In fact, my mate Pete Godfrey would probably describe it as “Evil”!) OK, there are some rare cases where it can work… …BUT it means that […]
Crocodile Marketing Conference – Sunday Afternoon Session
“We cannot solve our problems with the same thinking we used when we created them” – Albert Einstein …or, wherever you are in life at the moment, your best thinking got you there. Why the quote? Well kind of sums up the message of the main speaker at the afternoon session of the Crocodile Marketing […]
Crocodile Marketing Conference – Sunday Morning Session
“Discounting is EVIL!” – copywriter Pete Godfrey Well, after a raucous Saturday evening (so I’m told…yours truly retired at a relatively early hour)… …the Wizard himself, Pete Godfrey, presented the first session on Sunday morning. “Reinventing Your Marketing” …was the theme. Summarising the session…
Crocodile Marketing Conference – Saturday Afternoon Session
“Anything that gets in the way of allowing the money to come in is EVIL!” – Pete Godfrey Two sessions this afternoon… …and in a change of schedule Pete Godfrey delivered his “Cash Copy Made Easy” presentation. I guess Pete and Dave made a call on the level of experience of the audience and decided […]