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It’s a pretty fundamental principle of marketing today that you need to be congruent in all your communications. That means, basically, that not only do you “Talk the talk”… …but you’ve got to “Walk the walk”. So, if you present yourself as a health and fitness expert…
July 20 is the anniversary of the historic landing on the moon by Apollo 11 astronauts Neil Armstrong and Buzz Aldrin… …with this year being the 40th anniversary. Now, I wasn’t going to post about this, because it’s not something that’s directly related to the theme of this blog… …namely direct response marketing and copywriting. [...]
Over at Clayton Makepeace’s blog, there is a special guest post from marketing maven Rich Schefren. It’s all about TV pitchman Billy Mays and the marketing lessons to be learned from his work. In a nutshell… “…Billy knew how to do something that very few marketers realize is even possible. He knew how to create [...]
OK, this post isn’t strictly going to be about Twitter. It’s more about social marketing in general (including Twitter, of course) and the STRATEGY to use to get the most out of the social media landscape. Came across some great free resources from internet marketer Perry Belcher that really get across clearly what social media [...]
Here’s something a little different from the usual marketing video clips that we’ve been looking at. It’s from one of my favourite authors, Steven Pressfield. His best known book is probably “Gates Of Fire”, a retelling of the epic battle between the Greeks (mainly Spartans) and the Persians at Thermopylae in 480 B.C. Steven’s latest [...]
This is usually a quiet time of year for marketers in general and direct response marketing in particular. In the northern hemisphere it’s the middle of summer and the holidays… …and down here in Australia it’s the tail end of winter. You tend not to see too many product launches or big promotions… …for the [...]
…well worth your attention. Before that… “Happy 4th of July Weekend!” …to all in the U.S.A. Back to the two new marketing books. The first is…
…from Billy Mays. After yesterday’s post, I couldn’t resist putting up one of Billy’s “Mighty Putty” infomercials. Love the part with the truck! Who wouldn’t want some of this stuff! My only slight quibble with this is that the offer is a little ordinary…great value for sure, but ordinary.
The July 2009 issue of Reader’s Digest Australia contains their annual “Most Trusted Brands” survey. For the sixth year in a row, Cadbury comes out on top. Panadol and Band-Aid are #2 and #3. The rest of the top 10 are…
Sad…shocked really…to hear the news of the death of Billy Mays on June 28. I confess that living in Australia and not watching a great deal of TV, I was not familiar with Billy and his ads until recently. When I started to look more closely at marketing with video, the name Billy Mays came [...]
Meant to post about this yesterday, but got sidetracked. Anyway… …30 years ago yesterday on 1 July 1979… …the very first Sony Walkman went on sale in Japan. This really was a breakthrough product in how people could choose to listen to music. Sure there had been portable transistor radios before…
The new movie “Public Enemies” is out shortly… …so as a big Michael Mann fan (“Heat” is one of my all-time favourite movies) that’s reason enough for me to take a look at the trailer… …to see what marketing lessons we can glean. Remember, the point of this series is get some pointers to how [...]
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