Marketing Credibility Shredder Case #1 – The Fat Doctor

It’s a pretty fundamental principle of marketing today that you need to be congruent in all your communications. That means, basically, that not only do you “Talk the talk”… …but you’ve got to “Walk the walk”. So, if you present yourself as a health and fitness expert…

A Copy Lesson From The Apollo 11 Moon Landing Anniversary?

July 20 is the anniversary of the historic landing on the moon by Apollo 11 astronauts Neil Armstrong and Buzz Aldrin… …with this year being the 40th anniversary. Now, I wasn’t going to post about this, because it’s not something that’s directly related to the theme of this blog… …namely direct response marketing and copywriting. […]

Requiem For A Pitchman – Billy Mays Marketing Magic

Over at Clayton Makepeace’s blog, there is a special guest post from marketing maven Rich Schefren. It’s all about TV pitchman Billy Mays and the marketing lessons to be learned from his work. In a nutshell… “…Billy knew how to do something that very few marketers realize is even possible. He knew how to create […]

Marketing Today – Twitter Part 5

OK, this post isn’t strictly going to be about Twitter. It’s more about social marketing in general (including Twitter, of course) and the STRATEGY to use to get the most out of the social media landscape. Came across some great free resources from internet marketer Perry Belcher that really get across clearly what social media […]

Book Marketing With Video – Killing Rommel

Here’s something a little different from the usual marketing video clips that we’ve been looking at. It’s from one of my favourite authors, Steven Pressfield. His best known book is probably “Gates Of Fire”, a retelling of the epic battle between the Greeks (mainly Spartans) and the Persians at Thermopylae in 480 B.C. Steven’s latest […]