Archive for July, 2009
Marketing Credibility Shredder Case #1 – The Fat Doctor
Posted by: | CommentsIt’s a pretty fundamental principle of marketing today that you need to be congruent in all your communications.
That means, basically, that not only do you “Talk the talk”…
…but you’ve got to “Walk the walk”.
So, if you present yourself as a health and fitness expert…
Sphere: Related ContentA Copy Lesson From The Apollo 11 Moon Landing Anniversary?
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July 20 is the anniversary of the historic landing on the moon by Apollo 11 astronauts Neil Armstrong and Buzz Aldrin…
…with this year being the 40th anniversary.
Now, I wasn’t going to post about this, because it’s not something that’s directly related to the theme of this blog…
…namely direct response marketing and copywriting.
However, when I saw this headline…
Sphere: Related ContentRequiem For A Pitchman – Billy Mays Marketing Magic
Posted by: | CommentsOver at Clayton Makepeace’s blog, there is a special guest post from marketing maven Rich Schefren.
It’s all about TV pitchman Billy Mays and the marketing lessons to be learned from his work.
In a nutshell…
“…Billy knew how to do something that very few marketers realize is even possible. He knew how to create and stir up demand for a product in less than two minutes.”
“That’s right, in less than 120 seconds he was bale to introduce you to a product, get you to want it badly enough, and then get you to pick up the phone and crack open your wallet to order it. And once again – all in the span of two minutes.”
Now, for marketers and copywriters, this is going to be an increasingly important skill.
Sphere: Related ContentMarketing Today – Twitter Part 5
Posted by: | CommentsOK, this post isn’t strictly going to be about Twitter.
It’s more about social marketing in general (including Twitter, of course) and the STRATEGY to use to get the most out of the social media landscape.
Came across some great free resources from internet marketer Perry Belcher that really get across clearly what social media is all about.
Think…
Sphere: Related ContentBook Marketing With Video – Killing Rommel
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Here’s something a little different from the usual marketing video clips that we’ve been looking at.
It’s from one of my favourite authors, Steven Pressfield.
His best known book is probably “Gates Of Fire”, a retelling of the epic battle between the Greeks (mainly Spartans) and the Persians at Thermopylae in 480 B.C.
Steven’s latest book is “Killing Rommel” a novel set against the back drop of the war in North Africa in 1942-43.
Now, if you like historical drama I think you’ll love this book. I got it a few weeks ago and couldn’t put it down. Wonderful book with a surprising twist at the end. Can’t rate it too highly.
But that’s not the main point of this post.
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