Been a while since I posted a “Copywriting Note”. But I recently came across something that will give you a profound insight into what you need to do to achieve big success in copywriting, marketing… …or just about anything, in fact. It’s from copywriting giant David Garfinkel… …and it’s a post he wrote over at […]
Archives for June 2009
Some Great, Free, Copywriting And Marketing Resources…
…from ace Aussie copywriter Pete Godfrey. I’ll make this brief. Pete Godfrey held a series of very high level copywriting seminars – what he called his “Master Class Program” – over the course of 2007 and 2008. I went to all 3 of them and they were among the best and most valuable copywriting and […]
A Classic Story With A Valuable Lesson For Marketers…
…and direct response copywriters, of course. This is a true story… A young boy had moved with his parents to a new country in search of a better life. He was bright and sociable and fitted in well at school. One thing he loved to do was visit the local zoo where he especially enjoyed […]
A Really Clueless Bank Ad
Every now and again, I come across a piece of advertising copy… …usually a headline or tagline of some sort… …that is absolutely breathtaking in its utter inanity and stupidity. Bear in mind, that as a direct response copywriter I read a lot of ads and see a lot of mediocre advertising. So I’m not […]