You’re most probably aware that on June 1, General Motors filed for Chapter 11 protection from creditors, triggering “the biggest industrial bankruptcy in history”. (There’s a good briefing in “The Economist” – “The Bankruptcy Of General Motors”.) Hard to believe now, but GM was once seen as a paragon of managerial and business excellence. Alfred […]
Archives for June 2009
Shock Headline! Boy Hit By Meteorite…
…but survives! Read all about it! Headlines are one of the most important elements of any piece of copywriting or advertising. Their purpose is, of course, to catch the attention of the prospect and get them to start reading the ad. So you can never spend too much time honing your headline skills… …and one […]
June 12 – Birthday Of Copywriting Legend Gary Halbert…
June 12 is the birthday of the late, great “Sir” Gary Halbert… …copywriting and direct response marketing genius and one of the giants of the business in the last 50 years. (And yes, I know it’s June 13 as I write this here in Australia…it’s that “dateline” thing…) To mark the occasion, Gary’s sons (Kevin […]
Urgent! Facebook Marketing Land Rush…
Hey…I know I don’t comment too much about social marketing… …but there’s something happening that you need to know about. As at Midnight Eastern Time (US time, that is) on June 12, Facebook are going to let you use a proper name to identify your home or profile page. So instead of something weird and […]
Looking Ahead – Marketing Calendar July 2009
Time to look ahead to July at events and holidays that can be used to build a marketing promotion around. From now on, I’ll have two parts to these posts. The first will look specifically at Australia. The second will be primarily North America with some other major events included if they broadly of interest. […]