Archive for June, 2009

Pete Godfrey’s Master Class Sessions…

…with the home study course that goes with them, will be released tomorrow (Wednesday June 10). I understand that only 200 copies will be made available. You can get on the priority notification list PLUS grab the free reports Pete’s giving away in the run up to the launch right here… …Pete Godrey Master Class [...]

Yee-ha! A Bank With A Clear…And Different…Position

Hat-tip to the incomparable Drayton Bird for bringing this very different bank to my attention… …the Redneck Bank! Yup, they’re fer real…the place… …”where bankin’s funner!” To quote Drayton… “I’ve seen many banks try to seem human – and nearly all have failed – some, like Barclays, miserably. But this is excellent. I hope they [...]

“Taken” – Great Example Of Tight Scripting And Writing

Been doing some work lately on copywriting for video and scripting videos for clients. That’s given me plenty of excuses (not that I need them!) to take a look at movie trailers… …to get ideas and inspiration. Movie trailers are a very specific form of advertising and copy, when you think about it. The call [...]

Copywriting Notes – The Dark Secret Behind Monster Success

Been a while since I posted a “Copywriting Note”. But I recently came across something that will give you a profound insight into what you need to do to achieve big success in copywriting, marketing… …or just about anything, in fact. It’s from copywriting giant David Garfinkel… …and it’s a post he wrote over at [...]

Some Great, Free, Copywriting And Marketing Resources…

…from ace Aussie copywriter Pete Godfrey. I’ll make this brief. Pete Godfrey held a series of very high level copywriting seminars – what he called his “Master Class Program” – over the course of 2007 and 2008. I went to all 3 of them and they were among the best and most valuable copywriting and [...]

A Classic Story With A Valuable Lesson For Marketers…

…and direct response copywriters, of course. This is a true story… A young boy had moved with his parents to a new country in search of a better life.  He was bright and sociable and fitted in well at school. One thing he loved to do was visit the local zoo where he especially enjoyed [...]

A Really Clueless Bank Ad

Every now and again, I come across a piece of advertising copy… …usually a headline or tagline of some sort… …that is absolutely breathtaking in its utter inanity and stupidity. Bear in mind, that as a direct response copywriter I read a lot of ads and see a lot of mediocre advertising.  So I’m not [...]