More Clients…More Sales…More Cash In Your Pocket!
OK, time for another look at a movie trailer. I was going to feature “Public Enemies”… …but I didn’t want you to think that I only ever watch action and Sci-Fi movies! So, I’ve selected the rom-com “The Proposal”. It’s had a strong box office opening and has been a little more successful than perhaps [...]
I pondered whether or not to post some comments about the death (and life) of Michael Jackson. Dwelling on the misfortunes of celebrities seems a little ghoulish to me. However, in this case, we’re dealing with legitimate news that is all over the media (for goodness sake, the story is even in the “Wall Street [...]
OK, first up, apologies for the lack of posting this week. I’ve been “on site” with a client and don’t quite have the road warrior thing down pat just yet (plus I was very busy!). However, got a lot to catch up on including some more movie trailer reviews, news on some great new books [...]
Went to see the “Terminator Salvation” movie the other day… …so I’ll take the opportunity to make a few comments about the movie and also continue the series of taking a look at the trailer to see if we can get some tips for marketing videos. What I’m going to do when looking at trailers [...]
…with Pete Godfrey’s “Master Class Home Study Course”. Invest in Pete’s program by Midnight (Australian Eastern Time) tonight (June 15)… …and you also get access to a once only, 90 minute immersion teleseminar with Pete that will turbo-charge your copywriting and marketing skills and your ability to create cash bonanzas. Pete’s programs have my highest [...]
You’re most probably aware that on June 1, General Motors filed for Chapter 11 protection from creditors, triggering “the biggest industrial bankruptcy in history”. (There’s a good briefing in “The Economist” – “The Bankruptcy Of General Motors”.) Hard to believe now, but GM was once seen as a paragon of managerial and business excellence. Alfred [...]
…but survives! Read all about it! Headlines are one of the most important elements of any piece of copywriting or advertising. Their purpose is, of course, to catch the attention of the prospect and get them to start reading the ad. So you can never spend too much time honing your headline skills… …and one [...]
June 12 is the birthday of the late, great “Sir” Gary Halbert… …copywriting and direct response marketing genius and one of the giants of the business in the last 50 years. (And yes, I know it’s June 13 as I write this here in Australia…it’s that “dateline” thing…) To mark the occasion, Gary’s sons (Kevin [...]
Hey…I know I don’t comment too much about social marketing… …but there’s something happening that you need to know about. As at Midnight Eastern Time (US time, that is) on June 12, Facebook are going to let you use a proper name to identify your home or profile page. So instead of something weird and [...]
Time to look ahead to July at events and holidays that can be used to build a marketing promotion around. From now on, I’ll have two parts to these posts. The first will look specifically at Australia. The second will be primarily North America with some other major events included if they broadly of interest. [...]
…”Master Class Home Study Course”. Er, now that Pete’s program for direct response copywriters and marketers is available and I’ve seen what he’s giving you… …I confess to a slight reluctance to steer you over there. From a completely selfish perspective, I’d really prefer that this sort of information is not widely available.
I mentioned at the beginning of this exploration of marketing with Twitter that there are some quick and easy things you can do if you have a blog to tap into the “Twitter-sphere”. First one I’m going to mention is really simple… …and you don’t even have to be a Twitter user yourself. How cool [...]
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