Archive for June, 2009
Marketing And Movie Trailers – The Proposal
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OK, time for another look at a movie trailer.
I was going to feature “Public Enemies”…
…but I didn’t want you to think that I only ever watch action and Sci-Fi movies!
So, I’ve selected the rom-com “The Proposal”. It’s had a strong box office opening and has been a little more successful than perhaps expected.
From a look at the trailer, the story itself is a contemporary take on “The Taming Of The Shrew” tale…
The Passing Of Michael Jackson – One Marketer’s Observations
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I pondered whether or not to post some comments about the death (and life) of Michael Jackson. Dwelling on the misfortunes of celebrities seems a little ghoulish to me.
However, in this case, we’re dealing with legitimate news that is all over the media (for goodness sake, the story is even in the “Wall Street Journal” and the “Financial Times”!).
And, despite Michael Jackson’s unusual lifestyle and often questionable behaviour, there’s no doubt he was a giant in the world of pop music…
…plus he was a pioneer in the use of video in marketing pop music (more about the “Thriller” video later).
Marketing Today – Twitter Part 4
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OK, first up, apologies for the lack of posting this week. I’ve been “on site” with a client and don’t quite have the road warrior thing down pat just yet (plus I was very busy!).
However, got a lot to catch up on including some more movie trailer reviews, news on some great new books on direct response marketing…
…plus some observations on recent online marketing campaign…
…and maybe some thoughts about Michael Jackson.
Today, I want to resume our look at Twitter and I’m going to point you towards an excellent piece…
“The Twitter Manifesto Remix…”
…by Randy Gage.
‘Terminator Salvation’ – Thoughts On The Trailer
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Went to see the “Terminator Salvation” movie the other day…
…so I’ll take the opportunity to make a few comments about the movie and also continue the series of taking a look at the trailer to see if we can get some tips for marketing videos.
What I’m going to do when looking at trailers in future is use the framework of a truncated “A-I-D-A” formula…
Last Day For Special Bonus…
Posted by: | Comments…with Pete Godfrey’s “Master Class Home Study Course”.
Invest in Pete’s program by Midnight (Australian Eastern Time) tonight (June 15)…
…and you also get access to a once only, 90 minute immersion teleseminar with Pete that will turbo-charge your copywriting and marketing skills and your ability to create cash bonanzas.
Pete’s programs have my highest recommendation and you can get your copy here…
Marketing Lessons From The Demise Of General Motors
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You’re most probably aware that on June 1, General Motors filed for Chapter 11 protection from creditors, triggering “the biggest industrial bankruptcy in history”.
(There’s a good briefing in “The Economist” – “The Bankruptcy Of General Motors”.)
Hard to believe now, but GM was once seen as a paragon of managerial and business excellence.
Alfred Sloan’s “My Years With General Motors” is rightly seen a classic business book.
The marketing lessons it contains were reviewed by Jack Trout in chapter 2 of his book “Big Brands, Big Trouble”…
…and many of GM’s problems were the result of forgetting what had made them successful in the first place.
It’s a fascinating story…
Shock Headline! Boy Hit By Meteorite…
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…but survives! Read all about it!
Headlines are one of the most important elements of any piece of copywriting or advertising.
Their purpose is, of course, to catch the attention of the prospect and get them to start reading the ad.
So you can never spend too much time honing your headline skills…
…and one way to do that is to look out for arresting headlines in popular media.
Back to the meteorite story. In today’s UK “Daily Telegraph”…
…“14-year old hit by 30,000 mph space meteorite”…
June 12 – Birthday Of Copywriting Legend Gary Halbert…
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June 12 is the birthday of the late, great “Sir” Gary Halbert…
…copywriting and direct response marketing genius and one of the giants of the business in the last 50 years.
(And yes, I know it’s June 13 as I write this here in Australia…it’s that “dateline” thing…)
To mark the occasion, Gary’s sons (Kevin and Bond) have dug into the vaults and pulled out one of his classic letters for you.
It’s one of his most famous…
…but it’s not a regular sales letter.
It’s…
Urgent! Facebook Marketing Land Rush…
Posted by: | CommentsHey…I know I don’t comment too much about social marketing…
…but there’s something happening that you need to know about.
As at Midnight Eastern Time (US time, that is) on June 12, Facebook are going to let you use a proper name to identify your home or profile page.
So instead of something weird and hard to remember, you can have…
http://www.Facebook.com/YourName
So, of course, you can use your own name or your business name.
BUT…in this virtual “land grab” it’s first come, first served.
So, if you haven’t already done so…
…might be a good idea to head on over to Facebook at…
http://www.facebook.com/username
…and “claim” your name or your business name.
UPDATE:
And this sort of thing is what you want to avoid with your name or business…
“Cybersquatters Move In On Facebook”
“Thousands of people have registered the names of celebrities, well-known companies, the royal family and politicians on the social networking website Facebook.”
Looking Ahead – Marketing Calendar July 2009
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Time to look ahead to July at events and holidays that can be used to build a marketing promotion around.
From now on, I’ll have two parts to these posts. The first will look specifically at Australia. The second will be primarily North America with some other major events included if they broadly of interest.
July is a month where calendar linked events are thin on the ground in Australia…
