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Continuing with my investigation of Twitter and how it might be of use in marketing, there’s an excellent post by top copywriter and marketer Michel Fortin titled “Tweet Fearlessly, Block Ruthlessly”. Don’t be put off by the title. Although it’s quite a long post it contains some valuable insights into what Twitter is all about. [...]
Pricing is always an important factor in the marketing mix but it seems to me that it’s easier to assess correctly when times are good. In more challenging times, such as now, it becomes more difficult to gauge what’s appropriate. Of course, testing will ultimately tell you what’s “correct” in terms of your marketing objective [...]
As you will probably have noticed (unless you’re new to this blog…in which case a warm “Welcome!”)… …there’s a whole new look to the place! I finally decided to bite the bullet… …and get myself a premium theme for the blog. I’d been thinking about this for a while, both for aesthetic reasons and to [...]
…couldn’t believe this item I came across today… “Swiss Icon Branching Out” “The 125 year-old maker of the Swiss Army knife is branching out into… …cutlery, watches, shirts and perfume.” Cutlery, maybe. Watches, at a pinch (I actually have a “Swiss Army” watch that I bought some years ago…perhaps that was a one-off at the [...]
…like positioning. I was in Hungry Jack’s the other day grabbing a bite to eat “on the run”. (For non-Australian readers Hungry Jack’s is the name Burger King operates under in Australia…that in itself is an interesting story.) As I was sitting there munching through my Double Cheeseburger, I noticed the ad copy on the [...]
..of persuasion. Fascinating article in the UK “Daily Telegraph” titled… “Do You Have A Scam-Proof Personality?” …that reports on some research into common financial scams and the characteristics of people most likely to be a victim of a scam.
Unless you’ve been completely cut off from the world lately, you’ll be aware of Twitter. There’s been something of a buzz about it in internet marketing circles for about a year or so. In the last few months it seems to have gone mainstream with everyone and their dog jumping on the bandwagon (I guess [...]
Gee, where’s the year going to? Already in May and now looking ahead to events and holidays in June that can be used as the focal point for a marketing campaign or event. There’s something of a lack of official holidays in June, so the fallback is to use seasonal or other themes…
If you’re the kind of person who has a Donald Trump size ego and absolutely no scintilla (yeah, I know I shouldn’t use fancy words when “a tiny trace or amount” would do!) of self-doubt, then you can skip this post. If you’re like most of the rest of us, however, then this might contain [...]
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