Archive for May, 2009
Marketing Today – Twitter Part 2
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Continuing with my investigation of Twitter and how it might be of use in marketing, there’s an excellent post by top copywriter and marketer Michel Fortin titled “Tweet Fearlessly, Block Ruthlessly”.
Don’t be put off by the title. Although it’s quite a long post it contains some valuable insights into what Twitter is all about.
Namely, it’s all about…
Price And The Current Marketing Mix
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Pricing is always an important factor in the marketing mix but it seems to me that it’s easier to assess correctly when times are good.
In more challenging times, such as now, it becomes more difficult to gauge what’s appropriate.
Of course, testing will ultimately tell you what’s “correct” in terms of your marketing objective (which may not always be maximum revenue…at least in the short term).
But, let’s face it, most businesses don’t test as much as they should and in many cases you need a “best guess” to start with.
Whoa! Dude…What Did You Do To The Blog?!?
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As you will probably have noticed (unless you’re new to this blog…in which case a warm “Welcome!”)…
…there’s a whole new look to the place!
I finally decided to bite the bullet…
…and get myself a premium theme for the blog.
I’d been thinking about this for a while, both for aesthetic reasons and to improve functionality.
Problem is there are a lot of great themes out there, many of them free, so I ended up paralysed by indecision.
Fortuitously…
Talking About Positioning Blunders…
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…couldn’t believe this item I came across today…
“The 125 year-old maker of the Swiss Army knife is branching out into…
…cutlery, watches, shirts and perfume.”
Cutlery, maybe.
Watches, at a pinch (I actually have a “Swiss Army” watch that I bought some years ago…perhaps that was a one-off at the time).
Shirts and perfume???
Look…
Even Big Companies Struggle With Core Marketing Concepts…
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…like positioning.
I was in Hungry Jack’s the other day grabbing a bite to eat “on the run”.
(For non-Australian readers Hungry Jack’s is the name Burger King operates under in Australia…that in itself is an interesting story.)
As I was sitting there munching through my Double Cheeseburger, I noticed the ad copy on the paper sheet covering the tray.
I almost choked on my burger when I saw they were promoting Hungry Jack’s…
Marketing Tips From The Dark Side…
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..of persuasion.
Fascinating article in the UK “Daily Telegraph” titled…
“Do You Have A Scam-Proof Personality?”
…that reports on some research into common financial scams and the characteristics of people most likely to be a victim of a scam.
Marketing Today – Twitter Part 1
Posted by: | CommentsUnless you’ve been completely cut off from the world lately, you’ll be aware of Twitter.
There’s been something of a buzz about it in internet marketing circles for about a year or so. In the last few months it seems to have gone mainstream with everyone and their dog jumping on the bandwagon (I guess you know something has gone mainstream when celebrities like Oprah Winfrey start getting involved).
So, is this the answer to your marketing prayers? Or is it just another passing fad…
Looking Ahead – Marketing Calendar June 2009
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Gee, where’s the year going to? Already in May and now looking ahead to events and holidays in June that can be used as the focal point for a marketing campaign or event.
There’s something of a lack of official holidays in June, so the fallback is to use seasonal or other themes…
So Who Appointed You The Marketing Or _ (Fill In The Blanks) Guru?
Posted by: | CommentsIf you’re the kind of person who has a Donald Trump size ego and absolutely no scintilla (yeah, I know I shouldn’t use fancy words when “a tiny trace or amount” would do!) of self-doubt, then you can skip this post.
If you’re like most of the rest of us, however, then this might contain a useful marketing lesson.
Over at Clayton Makepeace’s blog, copywriter Daniel Levis posted an article the other day called…
