Marketing Today – Twitter Part 2

Continuing with my investigation of Twitter and how it might be of use in marketing, there’s an excellent post by top copywriter and marketer Michel Fortin titled “Tweet Fearlessly, Block Ruthlessly”. Don’t be put off by the title.  Although it’s quite a long post it contains some valuable insights into what Twitter is all about. […]

Price And The Current Marketing Mix

Pricing is always an important factor in the marketing mix but it seems to me that it’s easier to assess correctly when times are good. In more challenging times, such as now, it becomes more difficult to gauge what’s appropriate. Of course, testing will ultimately tell you what’s “correct” in terms of your marketing objective […]

Whoa! Dude…What Did You Do To The Blog?!?

As you will probably have noticed (unless you’re new to this blog…in which case a warm “Welcome!”)… …there’s a whole new look to the place! I finally decided to bite the bullet… …and get myself a premium theme for the blog. I’d been thinking about this for a while, both for aesthetic reasons and to […]

Talking About Positioning Blunders…

…couldn’t believe this item I came across today… “Swiss Icon Branching Out” “The 125 year-old maker of the Swiss Army knife is branching out into… …cutlery, watches, shirts and perfume.” Cutlery, maybe. Watches, at a pinch (I actually have a “Swiss Army” watch that I bought some years ago…perhaps that was a one-off at the […]

Even Big Companies Struggle With Core Marketing Concepts…

…like positioning. I was in Hungry Jack’s the other day grabbing a bite to eat “on the run”. (For non-Australian readers Hungry Jack’s is the name Burger King operates under in Australia…that in itself is an interesting story.) As I was sitting there munching through my Double Cheeseburger, I noticed the ad copy on the […]