Yesterday I spent the afternoon looking around the Australian Fitness Expo down at the Sydney Convention & Exhibition Centre in Darling Afternoon.

A friend, Murray Priestley, had a stand to promote a rather amazing exercise machine, the ROM Cross Trainer.

Shameless plug  – you can get all the details at www.QuickGym.com.au.

In just 4 minutes you can get either an upper body or lower body workout that will give you the same benefits as a regular 30-45 minute session at the gym.

Naturally, I tried it out for myself and I can confirm that it delivers on the promise.

The technology has been around for almost 20 years in the USA where it’s been very successful.

Anyway, that aside, I took the opportunity to take a look around the exhibition and see what was on offer.

Couple of things struck me from a marketing perspective…

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Came across this interesting post in the “Financial Times”…

“Five Myths About Business Failure In A Downturn”

…and there are some relevant points for business owners in Australia.

Plus, the proper use of direct response marketing would have prevented many problems arising in the first place.

The five myths are… Read More→

It’s that time of the month again where we take a look at coming events in May that can provide the focus for a promotion or marketing campaign to give your business a cash boost.

Before I get to that…

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Recently came across some fascinating statistics about a potential source of business that you may be overlooking among all the hooplah of “social marketing” and the latest internet craze.

It was the statistics of the astonishing “reach” achieved that caught my attention…

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