Archive for March, 2009
Marketing Lesson From World’s Greatest Swindler…
Posted by: | CommentsI’ve been following the case of convicted swindler Bernie Madoff with some interest.
The amounts involved are quite mind-boggling…
…he’s reckoned to have defrauded his victims of over US$65 BILLION (around A$100 billion!).
Now, many (if not all) great swindles rely on a shrewd understanding of human nature…
…and so can provide marketers with some useful insights.
In the case of Bernie Madoff, what caught my eye was…
Sphere: Related ContentStill Seeing This Email Marketing Blunder…
Posted by: | CommentsPosted recently about the importance of the “From” line in your emails…
…and how people I would have expected to know better were making a BIG mistake.
The blunder I was seeing…
Sphere: Related ContentImage Advertising And Branding Unlikely To Produce Results…
Posted by: | Comments…in this marketing case study.
Just back from a trip to the UK and came across a case that provides a useful example of the limitations of conventional “Image Advertising” and brand building…
…even when you have a great product.
On my trips back to the UK I usually hire a car, typically from Avis.
In the past, it’s been a Ford or a Peugeot but this time…
…my heart sank when I saw the car.
Sphere: Related ContentHow To Make Virtually Any Product Or Service Feel Unique
Posted by: | CommentsI’ve often mentioned the work of legendary copywriter and marketer Claude Hopkins.
He was one of the pioneers of direct response marketing and many of the techniques that we today regard as fundamental.
Reading through a newsletter today, I was reminded of one of the most successful of his campaigns…
…and how it can help you make virtually any product or service feel unique (even if you’re in a market where most of the offerings are similar).
The campaign was for…
Sphere: Related ContentLooking Ahead – Marketing Calendar April 2009
Posted by: | CommentsTime for our monthly look ahead at coming events that can provide focus for a marketing campaign or promotion.
The big event, of course is Easter.
This year Good Friday falls on April 10 and Easter Sunday on April 13.
In Australia, ANZAC Day is on April 25.
Also we have…
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