Archive for February, 2009
Marketing Lessons From…Mixed Martial Arts??
Posted by: | CommentsOne of my favourite fellow bloggers in the copywriting and marketing world is Ben Settle.
We seem to share the same love of movies and I like his somewhat quirky style.
But I wondered if he had gone too far with this post…
Sphere: Related ContentAnother Benefit Of Having A Marketing Calendar
Posted by: | CommentsJust received the February edition of Pete Godfrey’s “Emotional Ad Writing & Marketing Letter”.
In the “Marketing Savvy Department” Pete makes this observation…
“To build a solid relationship with your customers you need to stay in contact on a regular basis.”
Now, of course, you need a reason to contact your clients, otherwise…
Sphere: Related Content“Scientific Advertising In The 21st Century” – Part 21 “Good Business”
Posted by: | CommentsWith chapter 21, titled “Good Business”, we’ve come to the end of “Scientific Advertising” by copywriting and marketing pioneer Claude Hopkins.
As you might expect, this chapter is something of a recap and restatement of Hopkins’ prime idea.
That is…
Sphere: Related ContentCopywriting Notes – Makepeace And Kent Komae Part 2
Posted by: | CommentsHere’s the second part of the interview between copywriters Clayton Makepeace and Kent Komae.
In the first part, one of the stand out points was the emphasis Kent places on research.
In the second part, there are more great tips and advice for copywriters including…
…how to really inject emotional power into copy and…
…Kent’s thoughts on how give a promotion the best chance of success.
Let’s rejoin Clayton and Kent Komae…
Sphere: Related ContentLooking Ahead – Marketing Calendar March 2009
Posted by: | CommentsTime for this month’s look ahead to noteworthy events in March that could provide focus for a marketing promotion or campaign.
March is a relatively thin month…
…but St Patrick’s Day (March 17) provides a potential opportunity.
Slightly more off beat, the Spring Equinox (in the Northern Hemisphere) or Autumn Equinox (Southern Hemisphere) is on March 20/21, depending on location.
In the UK it’s Mother’s Day on March 22.
Coming up in April is Easter which is a “biggie”, so worth planning ahead for that.
And this month, of course, we have Valentine’s Day this Saturday.
As always, if I missed something noteworthy, please feel free to post a comment.
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