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One of my favourite fellow bloggers in the copywriting and marketing world is Ben Settle. We seem to share the same love of movies and I like his somewhat quirky style. But I wondered if he had gone too far with this post…
Just received the February edition of Pete Godfrey’s “Emotional Ad Writing & Marketing Letter”. In the “Marketing Savvy Department” Pete makes this observation… “To build a solid relationship with your customers you need to stay in contact on a regular basis.” Now, of course, you need a reason to contact your clients, otherwise…
With chapter 21, titled “Good Business”, we’ve come to the end of “Scientific Advertising” by copywriting and marketing pioneer Claude Hopkins. As you might expect, this chapter is something of a recap and restatement of Hopkins’ prime idea. That is…
Here’s the second part of the interview between copywriters Clayton Makepeace and Kent Komae. In the first part, one of the stand out points was the emphasis Kent places on research. In the second part, there are more great tips and advice for copywriters including… …how to really inject emotional power into copy and… …Kent’s [...]
Time for this month’s look ahead to noteworthy events in March that could provide focus for a marketing promotion or campaign. March is a relatively thin month… …but St Patrick’s Day (March 17) provides a potential opportunity. Slightly more off beat, the Spring Equinox (in the Northern Hemisphere) or Autumn Equinox (Southern Hemisphere) is on [...]
Spent the day at Mal Emery’s “Sydney Platinum Intensive”. The Platinum program is Mal’s high end coaching group and they have regular get-togethers throughout the year. A number of my clients are in the platinum group and I was grateful for an invite to drop in. Interestingly, the main focus of this event was…
Just finished reading the newish book from Harry Dent… …”The Great Depression Ahead”… …and it’s a book well worth reading for any marketer or copywriter. I can sense a couple of “objections” forming in the minds of some readers! Firstly…
One of the best ways to get insights into the copywriting mindset is to sit down and talk with a successful copywriter. And interviews are a great way to do that vicariously. So, when I recently stumbled across this interview that copywriting giant Clayton Makepeace conducted with Kent Komae, I thought it well worth bringing [...]
In the city yesterday for a trip to the dentist… …I noticed this classic headline template being used in an ad at a camera store… “The Lenses Canon And Nikon Don’t Want You To Know About” Now, this is presumably aimed at people who are serious about photography (the average person is simply going to [...]
I find email marketing and copywriting a topic where there is often contradictory advice. Some of that, I suggest, is because there are different ways to be “right”. And what works is often dependent on the particular situation and the relationship between the source and the list. For example…
Last week, I mentioned a new special report from copywriter John Anghelache and promised you a review. Here it is… The report is titled… “Swiping For Fun And Profit – How To Find A Treasure Trove Of Hot Online Sales Letters Pulling In Millions Of Dollars!” The title is pretty self-explanatory but to elaborate a [...]
…of this example of “How Not To Swipe”. “Swiping” is undoubtedly a very powerful and useful technique… …when used correctly, that is. All too often, however, unscrupulous marketers and copywriters simply copy an ad… …without understanding why the ad or promotion worked. Here’s an example from Lawrence Bernstein’s “Info Marketing Blog”…
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