Copywriting Books That Shaped The Business – Take 2

In the second of this series about the books and thinkers who have shaped copywriting and direct response marketing as we know it today… …I am delighted to have the thoughts of David Garfinkel. David is not only a master copywriter in his own right, but probably the #1 copywriting teacher and coach in the […]

For Copywriters Interested In Socionomics…

I’ve mentioned in a number of previous posts the theory of “Socionomics” and how it relates to the prevailing social mood (which has implications for copywriters and marketers in crafting sales messages). The folks at the “Socionomics Institute” have just made available a landmark paper from Robert Prechter. If you want to know more about […]