Copywriting Notes – John Updike
American author John Updike died recently. There’s an article about his life and work in “The Economist” (“John Updike – An American Subversive”)… …and this caught my eye…
Archive for January, 2009
Marketing Bright Spots Amid The Gloom…
Couple of recent articles in the UK “Daily Telegraph” caught my eye and point to some potential bright spots amid the current economic gloom… …and might give copywriters and marketers some ideas. The first is…
Copywriting Books That Shaped The Business – Take 2
In the second of this series about the books and thinkers who have shaped copywriting and direct response marketing as we know it today… …I am delighted to have the thoughts of David Garfinkel. David is not only a master copywriter in his own right, but probably the #1 copywriting teacher and coach in the [...]
Copywriters…Here’s A Tested Way To Skyrocket Conversions…
If you’re at all involved in the world of internet marketing, then you’re probably aware of the recent Stompernet “Formula 5″ launch. The launch campaign was a great case study to watch and the videos made available for free were excellent with great and usable content. Now the folks at Stompernet have re-released the program [...]
For Copywriters Interested In Socionomics…
I’ve mentioned in a number of previous posts the theory of “Socionomics” and how it relates to the prevailing social mood (which has implications for copywriters and marketers in crafting sales messages). The folks at the “Socionomics Institute” have just made available a landmark paper from Robert Prechter. If you want to know more about [...]
Could 2009 Be A Great Year For Copywriters?
The answer is a resounding “Yes” according to copywriting giant Clayton Makepeace. And Clayton has solid reasons to back up his case, despite (or maybe because of) the gloomy outlook. Read Clayton’s post…
…And Welcome To The Year Of The Ox
As well as being “Australia Day”, today is also Chinese New Year, Korean New Year, Tet in Vietnam and Republic Day in India. In the Chinese calendar, this is the Year Of The Ox. According to Wikipedia, the Ox represents prosperity through fortitude and hard work. Sounds like that could be very appropriate for the [...]
Have A Great “Australia Day”…
…if you’re in Australia (and I guess there’s no reason why everyone else can’t join in the spirit of the day!). The anniversary of the arrival of the First Fleet in 1788, this is a day of barbecues, family get-togethers, fireworks and celebrations of all things Australian. Originally, I was not terribly impressed with the [...]
“Scientific Advertising In The 21st Century” – Part 20 “A Name That Helps”
“A Name That Helps” is the subject of chapter 20 of the copywriting classic “Scientific Advertising” by Claude Hopkins. In this chapter, Hopkins shares his thoughts and experience with product names, with examples of names that can help the selling process along with some potential pitfalls. This sums up his overall philosophy about product names…
A Surprising Benefit Of The Economic Downturn…
…for smart copywriters and marketers. Reading through the January edition of Pete Godfrey’s “Emotional Ad Writing & Marketing Letter” I was struck by this (2 part) profound insight from Pete…
Copywriting Notes – Being A Better Copywriter
Pete Godfrey’s “Emotional Ad Writing & Marketing Letter” arived in the mail the other day. Full of great material, as always, including these words from Pete on how to become a good copywriter…
Always Worth Giving Customers A “Second Chance”…
…when there’s a plausible reason. Walking around the City yesterday, I noticed an interesting piece of copywriting in a display ad for Kellogg’s “Special K”. Now, at the beginning of the year many people make new resolutions to lose weight or get fit. And Kellogg’s take advantage of this in their advertising at the beginning [...]
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