Archive for December, 2008
Making It Easy For Customers…
Posted by: | Comments…to buy.
I’m currently in the UK spending the Christmas holidays with my brother and his family. From a marketer’s perspective, one of the things I enjoy about visiting the UK is to see how business differs from Australia and if there are any interesting new ideas.
Two things I’ve noticed…
Sphere: Related ContentCopywriting Notes – Makepeace And Bencivenga Part 5
Posted by: | CommentsToday we have part 5 of the Clayton Makepeace and Gary Bencivenga interview about the art and craft of copywriting as well as the life of a top copywriter.
When I originally read this interview, this was the section where I really went “Wow!” and sat up and took even closer notice than before.
You see, Gary and Clayton started talking about the mindset of a successful copywriter and in particular how both of them are fans of “Psycho-Cybernetics”, the great personal development classic by Maxwell Maltz.
If you’re looking for the “missing link” to your success as a copywriter, this section of the interview may well provide some valuable signposts.
Here’s Gary… Read More→
Sphere: Related ContentMerry Christmas And…
Posted by: | Comments…Happy Holidays!
Whatever you’re doing today, best wishes to you, your family, friends and associates.
Hope Santa was good to you and have a wonderful day!
Sphere: Related ContentCopywriting Notes – Makepeace And Bencivenga Part 4
Posted by: | CommentsWelcome back to part 4 of the interview between top copywriters Clayton Makepeace and Gary Bencivenga.
There’s a lot in this section and Gary’s comments about the nature of selling and how it has changed over the years will repay your close attention.
Also, notice Gary’s comments about books like “Think And Grow Rich”.
Let’s get back to the interview… Read More→
Sphere: Related ContentMama Mia! Look At The UK’s Biggest Movie…
Posted by: | Comments…in today’s UK “Daily Telegraph” I notice that the movie “Mama Mia!” has just become the biggest grossing movie at the UK box office of all time (passing “Titanic” and “Harry Potter And The Sorcerer’s Stone”.
So how does this fit in to our ongoing discussion about movies and what they say about the social mood?
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