Making It Easy For Customers…

…to buy. I’m currently in the UK spending the Christmas holidays with my brother and his family.  From a marketer’s perspective, one of the things I enjoy about visiting the UK is to see how business differs from Australia and if there are any interesting new ideas. Two things I’ve noticed…

Copywriting Notes – Makepeace And Bencivenga Part 5

Today we have part 5 of the Clayton Makepeace and Gary Bencivenga interview about the art and craft of copywriting as well as the life of a top copywriter. When I originally read this interview, this was the section where I really went “Wow!” and sat up and took even closer notice than before. You […]

Copywriting Notes – Makepeace And Bencivenga Part 4

Welcome back to part 4 of the interview between top copywriters Clayton Makepeace and Gary Bencivenga. There’s a lot in this section and Gary’s comments about the nature of selling and how it has changed over the years will repay your close attention. Also, notice Gary’s comments about books like “Think And Grow Rich”. Let’s […]

Mama Mia! Look At The UK’s Biggest Movie…

…in today’s UK “Daily Telegraph” I notice that the movie “Mama Mia!” has just become the biggest grossing movie at the UK box office of all time (passing “Titanic” and “Harry Potter And The Sorcerer’s Stone”. So how does this fit in to our ongoing discussion about movies and what they say about the social […]