Archive for December, 2008
Making It Easy For Customers…
Posted by: | Comments…to buy.
I’m currently in the UK spending the Christmas holidays with my brother and his family. From a marketer’s perspective, one of the things I enjoy about visiting the UK is to see how business differs from Australia and if there are any interesting new ideas.
Two things I’ve noticed…
Copywriting Notes – Makepeace And Bencivenga Part 5
Posted by: | CommentsToday we have part 5 of the Clayton Makepeace and Gary Bencivenga interview about the art and craft of copywriting as well as the life of a top copywriter.
When I originally read this interview, this was the section where I really went “Wow!” and sat up and took even closer notice than before.
You see, Gary and Clayton started talking about the mindset of a successful copywriter and in particular how both of them are fans of “Psycho-Cybernetics”, the great personal development classic by Maxwell Maltz.
If you’re looking for the “missing link” to your success as a copywriter, this section of the interview may well provide some valuable signposts.
Here’s Gary… Read More→
Merry Christmas And…
Posted by: | Comments…Happy Holidays!
Whatever you’re doing today, best wishes to you, your family, friends and associates.
Hope Santa was good to you and have a wonderful day!
Copywriting Notes – Makepeace And Bencivenga Part 4
Posted by: | CommentsWelcome back to part 4 of the interview between top copywriters Clayton Makepeace and Gary Bencivenga.
There’s a lot in this section and Gary’s comments about the nature of selling and how it has changed over the years will repay your close attention.
Also, notice Gary’s comments about books like “Think And Grow Rich”.
Let’s get back to the interview… Read More→
Mama Mia! Look At The UK’s Biggest Movie…
Posted by: | Comments…in today’s UK “Daily Telegraph” I notice that the movie “Mama Mia!” has just become the biggest grossing movie at the UK box office of all time (passing “Titanic” and “Harry Potter And The Sorcerer’s Stone”.
So how does this fit in to our ongoing discussion about movies and what they say about the social mood?
Are You Making These Major Copywriting Mistakes?
Posted by: | CommentsHad to smile when in my email inbox this morning was a notification of a post on Clayton Makepeace’s blog with the subject line…
“Are you making these major copy mistakes, Kevin?”
Couple of things to note…
Looking Ahead – Marketing Calendar January 2009
Posted by: | CommentsEarlier this year I used to post fairly frequent reminders about upcoming events that could form the basis of a promotion or marketing campaign.
I stopped those posts largely because I thought they were becomng a little redundant.
However, I’ve noticed in the rush of events over recent months that I’ve tended to overlook upcoming events and hence miss potential opportunities for myself and clients.
I’m guessing that many readers might find reminders useful as well, so every month I’ll post a brief note about events in the following month.
So, January 2009…
If You Need A Good Headline…
Posted by: | Comments…then Lawrence Bernstein has…
“9 Headline Templates That Have A Prayer”
…for you over at the “Info Marketing Blog”.
Using templates and “swipes” is a somewhat controversial topic in copywriting… Read More→
Copywriting Notes – Makepeace And Bencivenga Part 3
Posted by: | CommentsOK, here’s part 3 of the fascinating interview between modern day copy writing superstars Clayton Makepeace and Gary Bencivenga.
Watch out for the comments about the copywriting process Gary followed when working with Dan Rosenthal as well as some great insights into connecting with your audience (plus a classic letter to add to your swipe file).
Let’s rejoin the conversation… Read More→
A Useful Marketing Tip To Get More Business…
Posted by: | Comments…from maven and probably the world’s best copywriting coach David Garfinkel.
David hasn’t been posting a lot lately so it’s great to read his latest post…
“The Street Smart Wisdom Of Denny’s”
…with a simple, but effective, way to get more business even in tough times.
