More Clients…More Sales…More Cash In Your Pocket!
…to buy. I’m currently in the UK spending the Christmas holidays with my brother and his family. From a marketer’s perspective, one of the things I enjoy about visiting the UK is to see how business differs from Australia and if there are any interesting new ideas. Two things I’ve noticed…
Today we have part 5 of the Clayton Makepeace and Gary Bencivenga interview about the art and craft of copywriting as well as the life of a top copywriter. When I originally read this interview, this was the section where I really went “Wow!” and sat up and took even closer notice than before. You [...]
…Happy Holidays! Whatever you’re doing today, best wishes to you, your family, friends and associates. Hope Santa was good to you and have a wonderful day!
Welcome back to part 4 of the interview between top copywriters Clayton Makepeace and Gary Bencivenga. There’s a lot in this section and Gary’s comments about the nature of selling and how it has changed over the years will repay your close attention. Also, notice Gary’s comments about books like “Think And Grow Rich”. Let’s [...]
…in today’s UK “Daily Telegraph” I notice that the movie “Mama Mia!” has just become the biggest grossing movie at the UK box office of all time (passing “Titanic” and “Harry Potter And The Sorcerer’s Stone”. So how does this fit in to our ongoing discussion about movies and what they say about the social [...]
Had to smile when in my email inbox this morning was a notification of a post on Clayton Makepeace’s blog with the subject line… “Are you making these major copy mistakes, Kevin?” Couple of things to note…
Earlier this year I used to post fairly frequent reminders about upcoming events that could form the basis of a promotion or marketing campaign. I stopped those posts largely because I thought they were becomng a little redundant. However, I’ve noticed in the rush of events over recent months that I’ve tended to overlook upcoming [...]
…then Lawrence Bernstein has… “9 Headline Templates That Have A Prayer” …for you over at the “Info Marketing Blog”. Using templates and “swipes” is a somewhat controversial topic in copywriting…
…from maven and probably the world’s best copywriting coach David Garfinkel. David hasn’t been posting a lot lately so it’s great to read his latest post… “The Street Smart Wisdom Of Denny’s” …with a simple, but effective, way to get more business even in tough times.
…the Scott Haines way. Over at “The Gary Halbert Letter” there is a new post titled… “How To Write Better Copy Faster!”. It’s from copywriter Scott Haines and he lists 12 tested strategies that he has found work very well in helping to turn out profit pulling copy in remarkably quick time. Here are the [...]
…both your bank balance and something MUCH more important. Lawrence Bernstein over at his “Info Marketing Blog” has a suggestion that may strike you as being crazy… …but that I can vouch from personal experience will work for you. It’s quite simply…
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