Copywriting Notes – Makepeace And Bencivenga Part 1

One of the aims of the “Copywriting Notes” series of posts is to look further into the mindset that’s required to be a successful copywriter. You see, to be a successful copywriter yourself, you need to be able to think the way top copywriters do. The best way to learn to do that is to […]

How A Top Copywriter Views Research…

Not me, but superstar copywriter Clayton Makepeace. Research is one of those unglamorous but absolutely crucial stages in producing sales-pulling copy. The more effective your research, the better chance you have of coming up with a killer hook or USP. Clayton’s latest blog post “Turning Research Into Gold” provides a case study on how the […]