One of the aims of the “Copywriting Notes” series of posts is to look further into the mindset that’s required to be a successful copywriter.

You see, to be a successful copywriter yourself, you need to be able to think the way top copywriters do.

The best way to learn to do that is to spend one-on-one time with a top copywriter.

Failing that, reading interviews is one alternative that will give you some insights and clues as to the working of the mind of superstar writer.

That’s why I’ve decided to publish this interview between Clayton Makepeace and copywriting legend Gary Bencivenga.

Two copywriting giants at the top of their game talking about the craft they love.

You can’t help but pick up vital success clues.

It’s in 6 parts and I’ll be posting one section each week for the next 6 weeks.

I remember when this was first published thinking how valuable many of the insights were and how they discussed things that aren’t usually talked about too much.

So, highly recommended and hope you enjoy the interview.

This first part is mainly an introduction with a little bit about Gary’s background.

Over to you Clayton…

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Not me, but superstar copywriter Clayton Makepeace.

Research is one of those unglamorous but absolutely crucial stages in producing sales-pulling copy.

The more effective your research, the better chance you have of coming up with a killer hook or USP.

Clayton’s latest blog post “Turning Research Into Gold” provides a case study on how the “Master” approaches the task.

Don’t miss the link to the finished sales letter that’s near the end of the post.  One worth noting for your swipe file.