Archive for October, 2008
Off To Copywriting “Master Class 3.0″…
Posted by: | Comments…in Brisbane with my good mate Pete Godfrey.
Looking forward to it and should be a blast. Be great to catch up with not only Pete but all the fantastic copywriters and marketers who went to the previous events. Plus there will be lots of new people as well.
You know, if you’re a freelance copywriter or entrepreneur working from home, it’s well worth making the effort to attend events like this on a regular basis. Not just for the education and the information but for the opportunity to simply hang out with like minded people and swap ideas.
You can get a little isolated working from home so events are a great way to connect with people and take a break from the usual routine.
I’m sure you’ve heard all this before, but never hurts to be reminded about what we already know!
I’ll be back on Sunday and I’ll have a report for you when I get back (some photos too if I get my act together).
Amazing Free Copywriting Mini-Tutorials From John Carlton
Posted by: | CommentsTop gun copywriter John Carlton recently released his new “Simple Writing System” program. Although I’ve featured a number of videos on this blog that were sort of “previews” of the program, I haven’t mentioned it much up until now.
The reason, quite frankly, is that because I already have a number of John’s courses (and I’ve been busy) I really didn’t pay too much attention to the launch and the associated campaign.
Big mistake on my part…
Copywriting And The Coming Biz-Op Explosion
Posted by: | CommentsContinuing my recent theme of how copywriting and marketing will need to adapt to changed economic times, Lawrence Bernstein has a new post up titled “Recession Beater #7: The Coming Business Opportunity Explosion”.
In difficult economic times, people tend to be even more interested in ways to make some extra money…
Attention Tourism Australia…Here’s “How To Advertise Foreign Travel”…
Posted by: | Comments…and tourism, in general, for that matter.
Serious copywriters and direct response marketers will be familiar with the classic work of David Ogilvy promoting tourism and foreign travel.
In the the classic “Ogilvy On Advertising” (a must-have for all copywriters and marketers), one chapter is devoted to the subject (titled, no surprise, “How To Advertise Foreign Travel”).
Here’s what Ogilvy had to say…
Example Of An Old Idea To Increase Sales…
Posted by: | CommentsThere’s a local chain of bakery shops in Australia called “Bakers Delight” (I believe they’ve expanded overseas but trade under a different name…a Canadian correspondent recently informed me of her first experience of Vegemite at one of their shops!).
Anyway, they are currently running a promotion with the theme of…
More About Serious Marketing And Copywriting In Tough Times…
Posted by: | CommentsI make no apology for frequently mentioning Lawrence Bernstein’s “Info Marketing Blog”. It really is an essential resource for copywriters and anyone serious about the business of marketing.
Lawrence sent an email to his list over the weekend and I loved this comment…
Memo To Dell: The “Cool” Position…
Posted by: | Comments…is taken!
Been meaning to comment about this item for a while and was reminded yesterday when I popped into the city and saw the offending ads once again.
Dell computer has been running some ads down here in Sydney promoting their computers as being cool, hip and stylish (the theme seems to be the somewhat lame “New black” idea), seemingly on the basis that they now come in a range of different bright colours.
Hate to have to tell the Dell people this but…
Copywriting And Marketing In Tough Times…
Posted by: | CommentsBack to the 1970s or is it the 1930s?
I’ve refrained from commenting too much about the chaos and mayhem sweeping the financial markets in recent months.
Not because I haven’t been aware of what’s been going on and it’s significance. After all, I worked in banking for over 20 years and I’m an avid student of financial markets and business history.
Some Unusual Copywriting Tips From The Great Ted Nicholas
Posted by: | CommentsDropped in on Mal Emery’s latest “Masters Of Cash Flow” event in Sydney yesterday, primarily to see my good mate Pete Godfrey who was speaking. Now, copywriting and marketing legend Ted Nicholas was also speaking at the event and Pete happens to be good friends with Ted.
So, I was delighted when Pete introduced me to Ted and I had the opportunity to talk with the great man for a few minutes.
Ted really is a very charming, warm and gracious man. Of course he is a veritable walking library of knowledge about direct response marketing and copywriting. I didn’t have too long to chat with him, but he shared a couple of interesting tips.
Some Schadenfreude Over Bank Advertising
Posted by: | CommentsI’ve mercilessly poked fun at bank advertising in the past, so it was with some glee that I came across this article in “The Economist” (“Bank Slogans – Ad Nauseum”).
The tagline “Because They’re Worthless” sets the tone. Who can resist a wry chuckle reading this…
