Archive for October, 2008

…in Brisbane with my good mate Pete Godfrey.

Looking forward to it and should be a blast. Be great to catch up with not only Pete but all the fantastic copywriters and marketers who went to the previous events. Plus there will be lots of new people as well.

You know, if you’re a freelance copywriter or entrepreneur working from home, it’s well worth making the effort to attend events like this on a regular basis. Not just for the education and the information but for the opportunity to simply hang out with like minded people and swap ideas.

You can get a little isolated working from home so events are a great way to connect with people and take a break from the usual routine.

I’m sure you’ve heard all this before, but never hurts to be reminded about what we already know!

I’ll be back on Sunday and I’ll have a report for you when I get back (some photos too if I get my act together).

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Categories : Copywriting
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Top gun copywriter John Carlton recently released his new “Simple Writing System” program.  Although I’ve featured a number of videos on this blog that were sort of “previews” of the program, I haven’t mentioned it much up until now.

The reason, quite frankly, is that because I already have a number of John’s courses (and I’ve been busy) I really didn’t pay too much attention to the launch and the associated campaign.

Big mistake on my part…

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Continuing my recent theme of how copywriting and marketing will need to adapt to changed economic times, Lawrence Bernstein has a new post up titled “Recession Beater #7: The Coming Business Opportunity Explosion”.

In difficult economic times, people tend to be even more interested in ways to make some extra money…

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Categories : Copywriting, Marketing
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…and tourism, in general, for that matter.

Serious copywriters and direct response marketers will be familiar with the classic work of David Ogilvy promoting tourism and foreign travel.

In the the classic “Ogilvy On Advertising” (a must-have for all copywriters and marketers), one chapter is devoted to the subject (titled, no surprise, “How To Advertise Foreign Travel”).

Here’s what Ogilvy had to say…

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Categories : Advertising, Marketing
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There’s a local chain of bakery shops in Australia called “Bakers Delight” (I believe they’ve expanded overseas but trade under a different name…a Canadian correspondent recently informed me of her first experience of Vegemite at one of their shops!).

Anyway, they are currently running a promotion with the theme of…

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Categories : Marketing
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