More Clients…More Sales…More Cash In Your Pocket!
…in Brisbane with my good mate Pete Godfrey. Looking forward to it and should be a blast. Be great to catch up with not only Pete but all the fantastic copywriters and marketers who went to the previous events. Plus there will be lots of new people as well. You know, if you’re a freelance [...]
Top gun copywriter John Carlton recently released his new “Simple Writing System” program. Although I’ve featured a number of videos on this blog that were sort of “previews” of the program, I haven’t mentioned it much up until now. The reason, quite frankly, is that because I already have a number of John’s courses (and [...]
Continuing my recent theme of how copywriting and marketing will need to adapt to changed economic times, Lawrence Bernstein has a new post up titled “Recession Beater #7: The Coming Business Opportunity Explosion”. In difficult economic times, people tend to be even more interested in ways to make some extra money…
…and tourism, in general, for that matter. Serious copywriters and direct response marketers will be familiar with the classic work of David Ogilvy promoting tourism and foreign travel. In the the classic “Ogilvy On Advertising” (a must-have for all copywriters and marketers), one chapter is devoted to the subject (titled, no surprise, “How To Advertise [...]
There’s a local chain of bakery shops in Australia called “Bakers Delight” (I believe they’ve expanded overseas but trade under a different name…a Canadian correspondent recently informed me of her first experience of Vegemite at one of their shops!). Anyway, they are currently running a promotion with the theme of…
I make no apology for frequently mentioning Lawrence Bernstein’s “Info Marketing Blog”. It really is an essential resource for copywriters and anyone serious about the business of marketing. Lawrence sent an email to his list over the weekend and I loved this comment…
…is taken! Been meaning to comment about this item for a while and was reminded yesterday when I popped into the city and saw the offending ads once again. Dell computer has been running some ads down here in Sydney promoting their computers as being cool, hip and stylish (the theme seems to be the [...]
Back to the 1970s or is it the 1930s? I’ve refrained from commenting too much about the chaos and mayhem sweeping the financial markets in recent months. Not because I haven’t been aware of what’s been going on and it’s significance. After all, I worked in banking for over 20 years and I’m an avid [...]
Dropped in on Mal Emery’s latest “Masters Of Cash Flow” event in Sydney yesterday, primarily to see my good mate Pete Godfrey who was speaking. Now, copywriting and marketing legend Ted Nicholas was also speaking at the event and Pete happens to be good friends with Ted. So, I was delighted when Pete introduced me [...]
I’ve mercilessly poked fun at bank advertising in the past, so it was with some glee that I came across this article in “The Economist” (“Bank Slogans – Ad Nauseum”). The tagline “Because They’re Worthless” sets the tone. Who can resist a wry chuckle reading this…
Been doing a fair amount of work marketing seminars and similar events lately. So my eye was drawn to this item about an event marketing disaster (“You’re Fired! Trump Lands Aussie In $2.5m Hole”). In brief, a local promoter hired Donald Trump to come to Australia for a speaking tour and his company has now [...]
…is coming up real soon! I must confess to being remiss in bringing this to your attention but I have been flat out recently (hence the lack of posts as well..sorry!) Anyway, Pete’s third (and final) “Master Class” is fast approaching. It’s on Friday Oct 31, Saturday Nov 1 and Sunday Nov 2 at the [...]
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