Off To Copywriting “Master Class 3.0″…

…in Brisbane with my good mate Pete Godfrey. Looking forward to it and should be a blast. Be great to catch up with not only Pete but all the fantastic copywriters and marketers who went to the previous events. Plus there will be lots of new people as well. You know, if you’re a freelance […]

Amazing Free Copywriting Mini-Tutorials From John Carlton

Top gun copywriter John Carlton recently released his new “Simple Writing System” program.  Although I’ve featured a number of videos on this blog that were sort of “previews” of the program, I haven’t mentioned it much up until now. The reason, quite frankly, is that because I already have a number of John’s courses (and […]

Attention Tourism Australia…Here’s “How To Advertise Foreign Travel”…

…and tourism, in general, for that matter. Serious copywriters and direct response marketers will be familiar with the classic work of David Ogilvy promoting tourism and foreign travel. In the the classic “Ogilvy On Advertising” (a must-have for all copywriters and marketers), one chapter is devoted to the subject (titled, no surprise, “How To Advertise […]

Example Of An Old Idea To Increase Sales…

There’s a local chain of bakery shops in Australia called “Bakers Delight” (I believe they’ve expanded overseas but trade under a different name…a Canadian correspondent recently informed me of her first experience of Vegemite at one of their shops!). Anyway, they are currently running a promotion with the theme of…