…and marketers at Lawrence Bernstein’s “Info Marketing Blog”. I’ve sung the praises of Lawrence’s blog before. What he’s been doing lately is link in some classic direct response ads to the dramatic events unfolding in the financial and political arenas.
Here’s my somewhat belated review of Ben Settle’s “The Copywriting Grab Bag” (I’ve been busy over the last week, what can I say?). More of a monster special report rather than a simple book, what you get for your money is…
Recently came across a couple of items about the contemporary British artist Damien Hirst. If you’re not familiar with Hirst, he is something of an “enfant terrible” of the modern art scene and is best known for works featuring dead animals in formaldehyde. The first is from the current issue of “The Economist” (“The shark’s […]
“Information” is the subject of Chapter 11 of the copywriting classic “Scientific Advertising” by Claude Hopkins. In today’s language, what Hopkins is talking about is better understood as research. Hopkins was firmly of the view that… “An ad-writer, to have a chance at success, must gain full information on his subject…A painstaking advertising man will […]
Today (Sunday Sep 7) is Father’s Day down here in Australia. Have a great day Fathers everywhere and a big “Thank You” (to Mums as well)!