The Marketing Genius Of Damien Hirst

Recently came across a couple of items about the contemporary British artist Damien Hirst.  If you’re not familiar with Hirst, he is something of an “enfant terrible” of the modern art scene and is best known for works featuring dead animals in formaldehyde. The first is from the current issue of “The Economist” (“The shark’s […]

“Scientific Advertising In The 21st Century” – Part 11 “Information”

“Information” is the subject of Chapter 11 of the copywriting classic “Scientific Advertising” by Claude Hopkins. In today’s language, what Hopkins is talking about is better understood as research. Hopkins was firmly of the view that… “An ad-writer, to have a chance at success, must gain full information on his subject…A painstaking advertising man will […]