More Clients…More Sales…More Cash In Your Pocket!
…and distractions. OK, I confess, this hasn’t been a terribly productive week. Yes, I’ve been unwell and I don’t do “unwell” well (Editor’s Note: Maybe that last sentence isn’t the best…). However, that stuff happens and as a copywriter you have to deal with it. But yes, what do you do when you have the [...]
Welcome to the next part in my series “Scientific Advertising In The 21st Century”. In chapter 8 of his classic book, Claude Hopkins deals with what might be described as the “long copy” versus “short copy” issue. His conclusion… “There is no fixed rule on the subject of brevity. One sentence may tell a complete [...]
As a copywriter or marketer, you’ll be aware that much of the power of a sales letter comes from hitting the “emotional hot buttons” of the prospective customer. People buy primarily for emotional reasons, but may use logic to justify their decisions. Now, these “emotional hot buttons” or “triggers” aren’t just important in the sales [...]
If you’ve been involved in online marketing for any length of time, you’ve probably come across certain marketing practices that seem, shall we say, questionable. They don’t quite seem or “feel” right to you. I’m talking about things like endless upsell offers and continuity deals that aren’t quite what they seem. And despite your misgivings, [...]
Just a short edition of “Copywriting Notes” this week. I mentioned in a previous post that I’ve spent a couple of days “Out of the office” with a client. Now, the original intention was to have something of a “mini-seminar”. Reviewing an internet marketing programme that has recently been released and figuring out how best [...]
Apologies for not posting the last couple of days. I’ve been locked away at a “super secret” session with a client (he’ll probably laugh if he reads this!). Anyway, following on from the last post, my fears have been confirmed and my local Starbucks store is closing. Not too surprising given the scale of the [...]
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