Archive for August, 2008
If It Ain’t Broke…
Posted by: | Comments…no need to fix it!
I was reminded of this adage while doing a little background research on Robert Ludlum for yesterday’s post.
As mentioned, I bought the new Jason Bourne novel (“The Bourne Sanction”) and while glancing through the list of other Ludlum novels, I couldn’t help notice that the titles all looked…well, pretty similar.
For example, not just the “Bourne” series but “The Bancroft Strategy”, “The Ambler Warning” and “The Tristan Betrayal”, to name but a few.
In fact, Wikipedia notes that…
Sphere: Related ContentThe Secret Copywriting “Code”…
Posted by: | CommentsIf you’ve been studying copywriting and direct response marketing for any length of time, you’ve probably come across…
1. The technique of using stories in your copy; and
2. The idea that “secrets” are a powerful device to attract the attention of your prospect.
I was reminded of these 2 things over the last couple of days firstly by an ad for a financial trading service from Agora.
The service is called the “1-2-3 Trader” and here’s an extract from the email lead to the main letter…
Sphere: Related ContentThe Importance Of The Offer In Copywriting
Posted by: | CommentsYour offer is one of the most important elements of any promotion. Here’s a video from copywriter John Carlton’s “Copywriting Checklist” video series spelling out some of the critical points to keep in mind…
Sphere: Related ContentCopywriting Notes – 3 Tips For Greater Productivity
Posted by: | CommentsA rare treat this week. Legendary copywriter Gary Bencivenga has released another of his “Marketing Bullets”.
It’s titled “3 Secrets For Multiplying Your Productivity, Success, Income And Personal Happiness As A Copywriter Or Marketer”.
I recommend that you read the whole article, but here are the 3 tips, plus my comments…
Sphere: Related ContentWill This Message Reach The Market?
Posted by: | CommentsIf you’re a copywriter or have any experience of direct response marketing, then I’m pretty sure you’re familiar with the important concept of “Message-to-market-match”. That is to say, when advertising you choose an avenue that will reach your desired audience.
So imagine my surprise as I was reading this week’s edition of “The Economist” when I came across an ad from the Australian bank NAB. The same ad, in fact, that I commented on in a previous post (“Someone Didn’t Get The ‘Reason Why Copywriting’ Memo”).
Sphere: Related Content
Twitter