…no need to fix it! I was reminded of this adage while doing a little background research on Robert Ludlum for yesterday’s post. As mentioned, I bought the new Jason Bourne novel (“The Bourne Sanction”) and while glancing through the list of other Ludlum novels, I couldn’t help notice that the titles all looked…well, pretty […]
Archives for August 2008
The Secret Copywriting “Code”…
If you’ve been studying copywriting and direct response marketing for any length of time, you’ve probably come across… 1. The technique of using stories in your copy; and 2. The idea that “secrets” are a powerful device to attract the attention of your prospect. I was reminded of these 2 things over the last couple […]
The Importance Of The Offer In Copywriting
Your offer is one of the most important elements of any promotion. Here’s a video from copywriter John Carlton’s “Copywriting Checklist” video series spelling out some of the critical points to keep in mind…
Will This Message Reach The Market?
If you’re a copywriter or have any experience of direct response marketing, then I’m pretty sure you’re familiar with the important concept of “Message-to-market-match”. That is to say, when advertising you choose an avenue that will reach your desired audience. So imagine my surprise as I was reading this week’s edition of “The Economist” when […]