Here’s a couple more current ads from Australian financial institutions that provide illustrations of bad and not-so-bad copywriting.
Let me say, I don’t pick on financial institutions out of spite or some sort of grudge. It’s just that they seem to be so prominent and, often, so poor. As I’ve observed previously, they seem to have money to burn.
The first example is from an outdoor display ad from National Australia Bank. It’s pitching at the business banking market, where there seems to be a battle for market share going on.