Archive for June, 2008
« Previous EntriesMore Tips For Copywriters On Finding New Clients
Monday, June 30th, 2008I mentioned recently that John Anghelache and Ryan Healy are in the prelaunch phase of a new programme designed to help copywriters get more clients (and make more money!). They’ve released 2 new videos. The first deals with a way to find all the prospective clients you’re ever likely to need. The second covers a [...]
New Copywriting Course - “The Ultimate Desktop Copy Coach”
Sunday, June 29th, 2008The new copywriting program based on the work and approach of master copywriter Clayton Makepeace has just been released.
I say “based on the work of Clayton Makepeace” because it’s not actually written by Clayton but by his associate Tony Flores.
Who the hell is Tony Flores, you ask? Well, Tony is a copywriter who went to [...]
“Scientific Advertising In The 21st Century” - Part 4
Saturday, June 28th, 2008Welcome to Part 4 of this series “Scientific Advertising In The 21st Century”.
“Mail Order Advertising – What It Teaches” is the fourth chapter in the classic book by copywriter Claude Hopkins.
And again it goes to the heart of what Hopkins saw as key to success in advertising. Testing, tracking and measuring so that advertising is [...]
Copywriting Notes - More About Health And Fitness
Friday, June 27th, 2008Last week I talked about some general health and fitness tips for copywriters. This week I’m going to mention a few resources that I’ve found helpful.
One of the biggest health risks for a copywriter, particularly if you work from home, is an overly sedentary lifestyle. This can have all sorts of undesirable consequences, [...]
Copywriters - You’re Not Selling CDs (Or Whatever…)
Thursday, June 26th, 2008A short video from John Carlton’s “Copywriting Checklist” series.
It’s titled “The Nitty-Gritty” and the point it’s making is that the features of the product are not what you’re selling.
It’s what the customer will get from the product (the benefits) PLUS how they will FEEL about it when they have those benefits.
The Genius Of Copywriter John Carlton
Tuesday, June 24th, 2008I have just finished reading an amazing post by copywriter John Carlton.
The genius of the man just left me stunned. Stopped me in my tracks.
It was like the scene in the movie “Apocalypse Now” where Kurtz tells of the time when an insight hit him like a “diamond through his skull” (or something like [...]
Copywriting Video - The Power Of The Big Promise
Monday, June 23rd, 2008Here’s the next in John Carlton’s “Copywriting Checklist” series, talking about the need for a “Huge Promise” in your copy.
There’s an interesting psychological point here. You need to have a big promise but it needs to be believable to your audience. And not just believable in the sense that it seems possible but that it [...]
Some Direct Response Marketing Lessons From Big Brands
Sunday, June 22nd, 2008I know that we in Direct Response Marketing prefer not to talk too much about “branding”, but there are a couple of recent news items that I think have some useful lessons.
Firstly, Apple Computer recently opened the first proper “Apple Store” in Australia to scenes of chaos and pandemonium (“CBD Chaos As Apple Store Opens”). [...]
Roundup Of Copywriting News And Events
Saturday, June 21st, 2008Quite a few things going on in the world of copywriting at the moment.
Firstly, Clayton Makepeace and Tony Flores have released a new report called “The #1 Way To Electrify Your Ads”. It’s part of the launch campaign for a new copywriting program that’s due to be released next week.
The report is all about the [...]
Copywriting Notes - Fitness Tips For Copywriters
Friday, June 20th, 2008Fitness tips? Yup, fitness tips for copywriters!
Health and fitness is obviously important for everyone. That’s why it such a huge market segment. But it’s particularly important, I think, for copywriters.
That’s because as a copywriter you are in an inherently stressful business. I mentioned in an earlier post that in Direct Response you’re in the realm [...]