Archive for April, 2008
« Previous EntriesWordpower Tips For Copywriters
Wednesday, April 30th, 2008In a previous post I included a video clip from copywriting giant John Carlton. Although this wasn’t the main point from the video, something he mentioned is highly relevant to copywriters.
That is, the need to have a large vocabulary at your disposal. And it has to be made up of the right kind of words.
Allow [...]
Copywriting, Celebrities And…Curiosity
Sunday, April 27th, 2008“Celebrity Beauty Secrets”
They can take their pick but what do celebrities really have in their make-up bags?
The above was the headline and the “teaser” for an article in today’s UK “Daily Telegraph”.
Now, dear reader, you might wonder why I am so interested in celebrity beauty secrets! While I might have some “Metrosexual” tendencies, I assure [...]
Copywriting Video From John Carlton - “Basics Of A Sales Message”
Sunday, April 27th, 2008OK, bit of an experiment today. Having been looking into exactly what the WordPress blogging platform can do, I am pretty impressed. Even for a non-technical person like me, it’s easy to add video from places like YouTube.
Here’s something from John Carlton on the basics of a sales message. It includes a very good example [...]
A Marketing Lesson From Master Yoda
Thursday, April 24th, 2008Have I mentioned I’m a big movie fan? Very excited about a couple of upcoming new movies. The new “Indiana Jones” episode and the “Iron Man” movie (yup, I’m a big comic book fan too!).
Interesting, of course, to observe the build up to a big movie release. Marketing lessons there for product launches and building [...]
More Marketing Idiocy From A Big Corporation
Thursday, April 17th, 2008Came across a great blog post today from Mark Widawer. The kind of post that made me think “Gee, I wish I’d written that!”
Anyway, it’s titled “Bad Advertising - Ford Needs To ‘Learn One’” and it’s all about the latest strategic marketing campaign just announced by the Ford Motor Company in North America (I hope for Ford’s [...]
Reflections On The Genius Of Copywriter Gary Halbert
Wednesday, April 16th, 2008I noted in a previous post the anniversary of the death of legendary copywriter Gary Halbert.
Gary was widely regarded as one of the best copywriters in the world and I’d certainly regard him as one of the 3 “Giants” of the Direct Response Marketing world in the second half of the 20th century (the others [...]
Yet Another Example of Mainstream Advertising Agencies Wasting Clients Money
Monday, April 14th, 2008Had to smile when this article (”Advertisers: Men Are Not Idiots“) from Advertising Age came to my attention…
Bashing Fathers and Husbands Isn’t the Right Way for Marketers to Sell Products
The way the advertising industry portrays men has drawn increasing scrutiny in both the trade press and the mainstream media. Defenders of the status quo — [...]
Copywriters - Are You Or Your Clients Making This Mistake?
Monday, April 14th, 2008“Every battle is won, before it is fought.”
(From “The Art Of War” by Sun Tzu)
I talked in a previous post about the dangers of complacency and underestimating the difficulty of a marketing project.
Pete Godfrey, in his latest “Emotional Ad Writing And Marketing Letter” mentions the case of a pair of marketers who planned to hold [...]
20 Copywriters And Marketers Just Got Themselves A Huge Bargain…
Friday, April 11th, 2008In the last post I discussed the auction that John Carlton was holding to sell the 20 places available at his upcoming workshop.
Well, the auction has now closed. The results are in and the clearing price was (drum roll please!)…US$1,999.
20 copywriters and marketers really have got themselves a huge bargain, in my (no so) humble [...]
So How Much Is A Workshop With Copywriter John Carlton Really Worth?
Thursday, April 10th, 2008Master copywriter John Carlton is holding a workshop this coming May 2-4. What’s interesting is the way he and his business partner Stan Dahl have chosen to market the event. They’ve decided to auction off the 20 available places on eBay.
They are using a “Dutch Auction” process. How this works is that if you want [...]