Archive for March, 2008
Copywriters - So What’s On Your Customer’s Mind?
Monday, March 31st, 2008Just back from Pete Godfrey’s “Master Class 2.0″ in Brisbane this weekend. Great stuff and I’ll be sharing a few tips with you over the coming days.In the meantime, here’s a great little illustration of legendary copywriter Robert Collier’s principle of “Entering the conversation already going on in your prospect’s mind”.
On my morning [...]
Classic Copywriting - The Power Of A Good Headline
Wednesday, March 26th, 2008I often talk about headlines on this blog and noticed this little gem of an ad on the net the other day…
“Struggling To Play Guitar? Amazing New Method Makes Traditional Tutoring Obsolete”
Then there are some bullets and of course a “Click Here” call to action.
Nothing terribly original about this ad, but my guess is it’s [...]
Happy Easter!…Plus Some Marketing Observations
Wednesday, March 19th, 2008Tomorrow is Good Friday and marks the start of the Easter long weekend holiday. A happy and peaceful Easter to everyone.
Easter is one of the big holidays of the year and brings forth a wave of promotions and holiday-themed events second only to Christmas. The most obvious signs of that are Easter Eggs and other [...]
Today’s “Terrible Headline Award”
Sunday, March 16th, 2008As a copywriter and profits strategist, I am constantly observing advertising and marketing out there in the “real world”.
I particularly keep an eye out for good headlines. Why? Well, as marketer you will be aware that the whole sales process starts by getting someone’s attention and the headline is one of the most important ways [...]
Marketing With Coupons Or Vouchers - New Twist On An Old Marketing Tactic
Saturday, March 15th, 2008Came across the following item in the UK’s “Daily Telegraph - “Threshers relaunches viral voucher promotion”. Threshers is a UK “Off Licence” (a retailer selling alcohol) and has launched a 40% off coupon, following up a previous successful marketing campaign.
The article goes on to talk about the various other companies that have conducted similar campaigns. Indeed [...]
Copywriters - Amazing FREE Tutorial On Marketing Membership Sites
Thursday, March 13th, 2008Over at John Carlton’s Blog there are a couple of posts that provide an amazing tutorial for copywriters on marketing membership sites and coaching clubs.
In the post titled “Something To Chew On While You Suffer”, John put out a request to those readers who aren’t a member of his “Radio Rant Coaching Club” to let [...]
Marketers - Which 50% Of Your Advertising Is Wasted?
Wednesday, March 12th, 2008Of course, the answer to my somewhat provocative headline is “Neither” if you are practicing Direct Response Marketing! The beauty of Direct Response Marketing is that when you test and track your campaigns, you know exactly what’s working and hence the value you’re getting from any particular piece of advertising or marketing.
If an advertisement isn’t producing an adequate result, you stop [...]
How Copywriting Can Make Virtually Any Product Exciting And Interesting
Tuesday, March 4th, 2008One of the challenges facing any copywriter is to come up with the “Big Idea” or the angle that makes a product or service exciting, or at least compelling, to the prospect. It’s what legendary copywriter John Carlton calls “The Hook”.
Now, as I was walking along to my “Latin Cardio” class today (I’ll tell you [...]