Archive for February, 2008
Two Ways For Copywriters To Profit From The “Maven Matrix Manifesto”
Wednesday, February 27th, 2008In the previous post I discussed the new special report “The Maven Matrix Manifesto” from Rich Schefren and Jay Abraham.
I’ve now finished going through the report and, as with pretty much everything from Rich and Jay, it’s well worth reading.
As I suggested in the earlier post, in many ways the report is simply an updating [...]
Marketers And Copywriters - Grab The “Maven Matrix Manifesto”!
Friday, February 22nd, 2008Quick post to alert you to a new and very worthwhile special report relevant to marketers and copywriters from Rich Schefren and Jay Abraham.
It’s called the “Maven Matrix Manifesto” and, in a nutshell, it’s about how to position yourself as the authority or the “Go-To Guy” (or “Gal”, of course!) in your market. Haven’t read it [...]
Marketing Lessons From Subway And “Jared”
Wednesday, February 20th, 2008Noticed this item today in the online “Advertising Age”…
“Subway keeps trying to get off its diet of Jared, but it just can’t quit him.
Like him or hate him (love surely isn’t an option), the seemingly ubiquitous sandwich-chain spokesman who lost 245 pounds on a diet of heroes is now notching his 10th year with the [...]
Movies, Stories And Copywriting - Lessons From “There Will Be Blood”
Saturday, February 16th, 2008I’ve mentioned previously that I love movies and recently went to see the new movie “There Will Be Blood”. Now, for copywriters and marketers movies and stories can contain many useful lessons.
Why? Well because, used properly, stories can be employed in copywriting or your general marketing material to great effect. Basically, stories enable you to engage [...]
Copywriters - Beware The “Fake” Benefit
Saturday, February 9th, 2008As a copywriter, I’m always keeping an eye out for examples of both good and bad advertising. I particularly look at headlines.
Came across this example recently. It was a short classified style ad on Facebook.
The headline was “Low Testosterone?”. The body copy went on “New supplement increases sex drive, boosts energy levels and improves mood. [...]
So, What Was The “Secret Tip” For Copywriters And Marketers?
Monday, February 4th, 2008A few posts back in “Stop Press! Australian Copywriting Genius Attacked By Crazed Online Marketing Guru…” I talked about attention grabbing headlines.
I also mentioned that there was another “hidden” copywriting and marketing lesson in that post. What I was referring to is what’s called the “Zeigarnik Effect”. This is, put simply, the need for people [...]
Marketing World Shocked As Top Copywriter Stops Writing!
Saturday, February 2nd, 2008I was going to call this post “Has The Offline Newsletter Had It’s Day?” but decided to practice my “National Enquirer” headline skills! So which top copywriter has quit?
Well, none actually. However, the great John Carlton has decided to stop writing and publishing his monthly “Marketing Rebel Rant” newsletter. The last issue was number 67 [...]