Archive for January, 2008
Copywriter Pete Godfrey Goes “On The Road”
Thursday, January 31st, 2008One of Australia’s top copywriters, Pete Godfrey, is going “On The Road” this February and March to present a series of one day seminars called “Turn Words Into Money”.
If you’re a business owner looking to get more out of your marketing or a copywriter looking to boost your skills and add to your “bag of [...]
Marketing Calendar - Who’s Your Valentine?
Tuesday, January 29th, 2008OK, January is almost over (gee, what happened to the first month of the year) and Valentine’s Day is fast approaching. I just received an email from PayPal with a Valentine’s Day promotion. If you’re going to have a special themed promotion, you need to have it organised NOW!
Looking a little further ahead, Easter comes [...]
Marketing Lessons From Movie “Special Editions”
Monday, January 28th, 2008One of my all time favourite movies is “Heat”. Written and directed by Michael Mann it stars Al Pacino and Robert de Niro in a crime epic set in LA. It’s an enthralling, fast-paced movie with a surprising amount of depth to it. It also contains possibly the best movie shoot-out scene of all time.
Anyway, [...]
Stop Press! Australian Copywriting Genius Attacked By Crazed Online Marketing Guru…
Wednesday, January 23rd, 2008…Insiders Reveal “Trouble Was Brewing For Years!”
Did that headline get your attention? Even if it is a little, shall we say, “sensational”? A little “National Enquirer” perhaps? But if you’ve read this far I’m pretty sure you’re wondering what this is all about.
And there’s a lesson in that of course. I’ll reveal what this story [...]
Marketing And Creating Value In Your Product - Haigh’s Chocolates
Sunday, January 13th, 2008There’s a famous case involving legendary copywriter Claude Hopkins and the Schlitz Beer company. In his book “My Life In Advertising” Hopkins describes an advertising campaign where he explained the enormous lengths the company went to in making the beer and the great care they took to make the beer as “pure” as possible.
The campaign [...]
Happy New Year! - Have You Planned Your Marketing Calendar?
Sunday, January 6th, 2008A belated “Happy New Year” to you! I was away in the UK over the Christmas and New Year period visiting family. As always when I travel, it was interesting to observe what goes on in different countries. I’ll have more observations from my travels about marketing and copywriting in future posts.
One thing, however. I’m [...]