Archive for November, 2007
Why Having A Great Product Is Not Enough
Sunday, November 25th, 2007One of the most dangerous fantasies that many business owners have is that because they have a “Great” product (let’s leave aside the question of deciding what a “Great” product is) then they can’t help but be successful.
I recently came across a pointed reminder of why this is not the case.
In a previous post I [...]
Marketing Lessons From Starbucks #2
Sunday, November 18th, 2007OK, I promise that this blog isn’t going to end up being simply about Starbucks! However, something happened this morning that I think provides a useful tip and marketing lesson.
When I got to Starbucks this morning (absolutely craving a Toffee Nut Flat White) I was met with disaster. The big espresso machine was out of [...]
Marketing Lessons From Starbucks #1
Saturday, November 17th, 2007OK, I admit it, I’m a Starbucks junkie! There’s a Starbucks near where I live. My morning walk takes me past it and I almost always grab a coffee (Venti Flat White, for those who are interested).
Anyway, even on my morning walk my little brain is working away looking out for marketing lessons. Recently I noticed [...]
Great Resource For Copywriters - “Phrases That Keep Attention”
Wednesday, November 14th, 2007I know I said this next post would be about “Marketing Lessons From Starbucks”, but I’ve just come across a resource that will be very valuable for you, particularly if you’re a copywriter.
Rich Schefren is a guy well worth listening to when it comes to business and marketing. I first came across Rich back in [...]
Welcome To “Maximum Results Copywriting”!
Tuesday, November 13th, 2007Well “Howdy” and a warm welcome to my blog here at “Maximum Results Copywriting”. My name is Kevin Francis and I’m a freelance, full-time copywriter and cash flow strategist.
So, what’s this blog about, why should you bother reading it and why should you pay any attention to what I have to say?
Good questions! Glad you [...]