Let’s take a look at the coming month of February 2018 for the various holidays, events and anniversaries that smart marketers can use as the basis for a promotion or campaign and to create a marketing calendar for February 2018.
Valentine’s Day (February 14) is the standout occasion for the month pretty much everywhere. Remember also “Groundhog Day” (February 2), now part of the popular consciousness thanks to the classic Bill Murray movie.
It’s also Chinese New Year, that starts on Friday, February 16 to bring in the Year of the Dog. Chinese New Year is actually celebrated for 15 consecutive days, but the first three days are most important. The 15th and final day, Chap Goh Mei is also a big event, where houses are decorated with an abundance of brightly coloured lights. It is a way of ending with a grand finale rather than the festivities just fading away gradually.
Looking at general events… [Continue reading]