Another Great Marketing Video…
By · Comments…from Billy Mays.
After yesterday’s post, I couldn’t resist putting up one of Billy’s “Mighty Putty” infomercials.
Love the part with the truck! Who wouldn’t want some of this stuff!
My only slight quibble with this is that the offer is a little ordinary…great value for sure, but ordinary.
Marketing – Australia’s Most Trusted Brands
By · CommentsThe July 2009 issue of Reader’s Digest Australia contains their annual “Most Trusted Brands” survey.
For the sixth year in a row, Cadbury comes out on top. Panadol and Band-Aid are #2 and #3.
The rest of the top 10 are…
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Farewell To A Great Modern Pitch Man – Billy Mays
By · CommentsSad…shocked really…to hear the news of the death of Billy Mays on June 28.
I confess that living in Australia and not watching a great deal of TV, I was not familiar with Billy and his ads until recently.
When I started to look more closely at marketing with video, the name Billy Mays came up as a master of the modern infomercial…
…especially the shorter variety that last only a couple of minutes.
And that makes his work perfect for us to get some pointers we can use in our own marketing videos.
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Marketing Anniversary – Sony Walkman 30 Years
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Meant to post about this yesterday, but got sidetracked. Anyway…
…30 years ago yesterday on 1 July 1979…
…the very first Sony Walkman went on sale in Japan.
This really was a breakthrough product in how people could choose to listen to music.
Sure there had been portable transistor radios before…
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Marketing And Movie Trailers – Public Enemies
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The new movie “Public Enemies” is out shortly…
…so as a big Michael Mann fan (”Heat” is one of my all-time favourite movies) that’s reason enough for me to take a look at the trailer…
…to see what marketing lessons we can glean.
Remember, the point of this series is get some pointers to how to make our marketing videos more effective by seeing what works in good movie trailers.
“Public Enemies” is the story of famous / infamous bank robber John Dillinger and his pursuit by the FBI.
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Marketing And Movie Trailers – The Proposal
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OK, time for another look at a movie trailer.
I was going to feature “Public Enemies”…
…but I didn’t want you to think that I only ever watch action and Sci-Fi movies!
So, I’ve selected the rom-com “The Proposal”. It’s had a strong box office opening and has been a little more successful than perhaps expected.
From a look at the trailer, the story itself is a contemporary take on “The Taming Of The Shrew” tale…
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I pondered whether or not to post some comments about the death (and life) of Michael Jackson. Dwelling on the misfortunes of celebrities seems a little ghoulish to me.
However, in this case, we’re dealing with legitimate news that is all over the media (for goodness sake, the story is even in the “Wall Street Journal” and the “Financial Times”!).
And, despite Michael Jackson’s unusual lifestyle and often questionable behaviour, there’s no doubt he was a giant in the world of pop music…
…plus he was a pioneer in the use of video in marketing pop music (more about the “Thriller” video later).
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Marketing Today – Twitter Part 4
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OK, first up, apologies for the lack of posting this week. I’ve been “on site” with a client and don’t quite have the road warrior thing down pat just yet (plus I was very busy!).
However, got a lot to catch up on including some more movie trailer reviews, news on some great new books on direct response marketing…
…plus some observations on recent online marketing campaign…
…and maybe some thoughts about Michael Jackson.
Today, I want to resume our look at Twitter and I’m going to point you towards an excellent piece…
“The Twitter Manifesto Remix…”
…by Randy Gage.
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‘Terminator Salvation’ – Thoughts On The Trailer
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Went to see the “Terminator Salvation” movie the other day…
…so I’ll take the opportunity to make a few comments about the movie and also continue the series of taking a look at the trailer to see if we can get some tips for marketing videos.
What I’m going to do when looking at trailers in future is use the framework of a truncated “A-I-D-A” formula…
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Last Day For Special Bonus…
By · Comments…with Pete Godfrey’s “Master Class Home Study Course”.
Invest in Pete’s program by Midnight (Australian Eastern Time) tonight (June 15)…
…and you also get access to a once only, 90 minute immersion teleseminar with Pete that will turbo-charge your copywriting and marketing skills and your ability to create cash bonanzas.
Pete’s programs have my highest recommendation and you can get your copy here…
“Pete Godfrey’s Master Class Home Study Course”.
