Marketing With Maslow
So, is your product or service really satisfying higher level needs?
Looking Ahead – Marketing Calendar June 2013
With June is approaching… …we’re almost halfway through the year 2013! That in itself can be used as the basis for a marketing promotion… …along with the other holidays and events that fall in the coming month. If you’re in the northern hemisphere… …the broad theme can be thought of as “Summer”. The Summer Solstice [...]
Looking Ahead – Marketing Calendar May 2013
The month of May 2013 is approaching… …so time for smart marketers to plan ahead and look at some of the holidays, events and anniversaries in the month that can be used as part of an “event driven marketing” strategy. The two standout occasions are… …firstly “May Day” (May 1, of course)… …and then in [...]
Looking Ahead – Marketing Calendar April 2013
Here’s the monthly look ahead at the coming month, April 2013… …and the events, holidays and anniversaries that a smart marketer can use as the foundation for an event-driven campaign or marketing promotion. Easter falls mainly in the month of March this year… …but “Easter Monday” on April 1 is a holiday in many countries [...]
Looking Ahead – Marketing Calendar March 2013
Here’s a look at the events anniversaries and holidays in the coming month (March 2013) that we can use to build a marketing campaign, product launch or promotion around. First, in Australia… March 1- First day of autumn (already!) March 2 – Mardi Gras parade (Sydney) The Mardi Gras festival runs from Feb 8- Mar [...]
How To Write Sales Letters That Sell – Book Review
Over the Christmas break during a trip back to the UK, I finally got around to reading… How to Write Sales Letters That Sell …by the great Drayton Bird. The book was first published back in 1994 and my copy is the second edition (from 2002). The title is commendably straightforward and descriptive. The book [...]
Success And Goal Setting Tips For 2013 (Not Just For Copywriters)
Last year this post was well received… “Goal Setting And Success Tips For 2012 (Not Just For Copywriters” …so here’s an update for the coming year. Once again the great John Carlton has republished… “The Rest Of Your Freakin’ Life” …in what seems to have become an annual tradition (and a very worthwhile one). [...]
Event-Driven Marketing In 2013 – Update
Following on from the earlier post… “Looking Ahead – Marketing Calendar 2013″ …I’m prompted to make this update by an anniversary that falls today. 150 years ago in 1863 on January 9, the London Underground railway opened for business. It was a modest beginning. The initial line (the Metropolitan) ran from Paddington Station to Farringdon [...]
Looking Ahead – Marketing Calendar January 2013
Well, 2012 is almost over and the New Year of 2013 is fast approaching. So, let’s take a look ahead at the month of January 2013… …and events, anniversaries and other occasions that we can put to use for an event-driven marketing event or promotion. Let’s not overlook the obvious, the start of the New [...]
Connect With Copywriter Kevin Francis