Cutting Through Marketing Clutter
How to get your message across…
ANZAC Day 2012
ANZAC Day 2012… …once again a day of remembrance and deep national significance. Links to posts from previous years… ANZAC Day 2011 ANZAC Day 2010 …and here’s the Australian War Memorial ANZAC page. Lat year I posted to this story about a lesser known ANZAC Day battle… …“The other Anzac Day heroes”… …at the Battle [...]
Magic Moments That Can Make The Difference For Copywriters…
…as well as any marketer and entrepreneur. Have you ever pinned down what is the REAL secret of success? Hard work, sure. Lucky breaks, definitely. The right knowledge and skills also play a big part in it. But then there’s “the rest of the story…” Example: David Garfinkel hung out many times at Jay Conrad Levinson’s house when Jay [...]
The Classic Marketing Product Story
I talk a fair bit about using stories in copywriting and marketing and one story that has assumed almost legendary status in direct response circles is that of the Schlitz Beer company. Jay Abraham often mentions this story as a great example of the idea of pre-emptive positioning (I’ll expand on that later). No surprise [...]
Copywriter’s Nightmare – “Launch Delayed Because…”
No copywriter wants to be in the nightmare situation where a big project… …like a major product launch, for example… is held up because the copy isn’t finished. Even if it’s not your fault… …there are going to be problems and unhappy people to face. So, being able to deliver great copy under less than [...]
How The CIA And Dastardly Villains Can Help Your Copywriting
As a copywriter this recent headline made me smile and caught my attention… “French bread spiked with LSD in CIA experiment” I imagine there would be a fairly large proportion of the population who had their curiosity aroused and had to find out more. Which, of course, is what makes a great headline…inflaming that desire [...]
Ridiculous Breakthrough In Copywriting
If I said I knew a way you could write a complete sales letter (from scratch) in under two days, you’d tell me that was completely ridiculous, right? Yeah, you probably would say that. Because most people take a week…even months… to finish a sales letter that works. But if you found out that you would be given, and [...]
Marketing Deckchairs On The Titanic
“Rearranging the deckchairs on the Titanic” – Colloquial expression describing usually trivial and ultimately futile efforts to save a failing system Today (April 15) is the 100th anniversary of the sinking of the RMS Titanic in 1912. To this day, still one of the worst ever peacetime maritime disasters… …it has become something of a [...]
High Speed Copywriting Weekend Workshop
The great David Garfinkel and his trusty sidekick Brian McLeod (no mean copywriter himself) are holding a one-of-a-kind copywriting gig in San Francisco… …May 5-6, 2012. Unfortunately, I won’t be able to make it… …but this gets my absolute highest recommendation. I’ve mentioned before that David’s “Breakthrough Copywriting” seminar was one of the best events [...]
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