Let’s take a look at the coming month of February 2017 for the various holidays, events and anniversaries that smart marketers can use as the basis for a promotion or campaign and to create a marketing calendar for February 2017.
Valentine’s Day (February 14) is the standout occasion for the month pretty much everywhere. Remember also “Groundhog Day” (February 2), now part of the popular consciousness thanks to the classic Bill Murray movie.
February also sees the 89th Academy Awards…better known as “The Oscars”. The occasion provides the opportunity for linking with the awards themselves, as well as having your own “Oscars” for your market. This year the awards ceremony is held on February 26.
Looking at general events… [Continue reading]