I was a little surprised, and delighted to see a movie made recently about legendary showman and pioneering marketer P.T. Barnum. The Greatest Showman [DVD] 
Now, Barnum is a somewhat misunderstood figure…probably best know for something he never actually said! In fact he was a very skilled promoter and entrepreneur and one of the early practitioners of what has come to be known as publicity and PR.
I confess I haven’t seen the film (yet) so here’s what Joe Vitale, probably the leading expert of our time on Barnum and his marketing methods, has to say about it… [Continue reading]