Looking Ahead – Marketing Calendar February 2012
Events, occasions and anniversaries you can use in your marketing…
Not Every Award Is Helpful In Your Advertising
The discipline of marketing and advertising is hardly new. The classic text on direct response marketing, “Scientific Advertising” was published as long ago as 1923. So it is something of a puzzle as to why large companies, who spend large sums on their marketing, often make what appear to be elementary blunders. A recent case [...]
Keep This In Mind For Killer Copywriting Results…
In emotional direct response marketing and copywriting, it’s a central principle to focus not only the results that people will get from your product or service… …but also the feelings they will experience. While left-brain types like myself may not necessarily like it… ..the fact is that we humans are very much emotionally driven and [...]
Marketing Trends For 2012 – Roundup
In case you missed any of the individual posts… …here’s a roundup of the series “Marketing Trends For 2012″ Marketing Trends For 2012 – Take 1 Marketing trends For 2012 – Take 2 Marketing Trends For 2012 – Take 3 (Trends In Video) Marketing Trends For 2012 – Take 4 (Frank Kern) Marketing Trends For [...]
Goal Setting And Success Tips For 2012 (Not Just For Copywriters)
At this time of year, it’s only natural to look forward and set out goals and objectives for the year. Here’s a selection of tips and resources to help make those goals and objectives a reality and make 2012 a big success. First a classic piece from copywriting giant John Carlton… “The Rest Of Your [...]
Marketing Trends For 2012 – Take 5 (Perry Marshall)
Best known for his prowess with Google Adwords (and now Facebook Ads)… …Perry Marshall is also a smart marketer, highly connected and well worth listening to. He’s come up with 10 predictions for 2012, including these 2 that I think are particularly worth taking note of… 2. Cost Per Impression for online marketing exceeds that [...]
Marketing Trends For 2012 – Take 4 (Frank Kern)
From Frank Kern, his “State Of The Internet 2012″ address. Not so much a discussion of what’s “new and fabulous”… …rather some solid advice on BUSINESS fundamentals and what’s really important in being successful and making money. Most likely, none of this will be new to you BUT coming from Frank Kern, someone regarded as [...]
Marketing Trends For 2012 – Take 3 (Trends In Video)
Video continue to increase in importance for online marketers in 2012. Thoughts from “Mr Video” (aka Perry Lawrence)… “Mr Video’s Video Predictions For 2012″ There are 10 in all. First three… 1. Quality, Quality, Quality Not too hard once you get started. The “experience effect” tends to kick in and you get more proficient. 2. [...]
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