In the UK, once Halloween and Bonfire Night are out of the way, retailers go into full “Christmas Marketing” mode. Part of that is the release of Christmas TV ads.
Christmas TV Ads have been around since the beginning of TV but, in the UK at least, the “Big Christmas Story Ad” is a relatively recent addition to the festive schedule.
John Lewis launched their first Christmas advert in 2007 and it has since become something of an annual tradition and one of the signals that the countdown to Christmas has begun in the UK.
Naturally, pretty much every big store took note and…copied the idea.
The “Big Two” are generally reckoned to be John Lewis and Marks & Spencer. So here they are, first John Lewis…
Can’t say that I’m terribly impressed with this. Here’s the ad from… [Continue reading]