Does long copy work…
…or is shorter copy better?
This seems to be a never ending debate…
…and given new impetus in the current ADD, social-media driven, time-short world.
Here’s the great Drayton Bird explaining WHY long copy produces results…
Archives for June 2011
Drayton Bird On What Makes A Good Newsletter
I do a fair amount of work with clients on newsletters and there’s a lot more that goes into making a successful newsletter than simply the content.
Like any marketing exercise, a considerable amount of thought needs to go in to understanding and providing what the reader actually wants so that they will continue to subscribe.
And that applies to free newsletters as much as paid subscriptions.
I’ve mentioned my good mate copywriter Pete Godfrey and his newsletter before (details at “Pete Godfrey’s Emotional Ad Writing & Marketing Letter”). I subscribe to that as much for the lessons in how to structure and market a newsletter as for the content itself.
And here’s a short article from the great Drayton Bird about some of the lessons he has learned over the years about newsletters…
*****
First, a confession…
Better Website Conversion Tips – Part 1
This is the first in a series of posts that aim to provide you with useful tips and strategies to improve your conversion results on your website, in particular from landing pages.
It’s not much good getting traffic to your website if, once there, the visitor doesn’t take the action that you want them to take.
If you’re an experienced online marketer it’s likely that some of these techniques will be familiar to you. However, it’s putting them into practice that will make the difference to your results and the bottom line.
As with all direct response marketing, the key to getting the best results is to TEST. All the tips and strategies I’m going to share with you have been field tested and proven to work.
BUT they haven’t been tested for your unique circumstances yet. The only way you’re going to discovered the optimum approach for your business is to test alternatives and track the results.
It’s also important to remember, though, that for these techniques to work, you have to have a viable market to begin with. You need a market that has enough people willing to spend money on what you offer to make the business viable.
If that’s the case and you have a half-way decent offer, there’s little doubt that a few changes and testing will yield you improved results.
With that being said, here’s the first tip…