Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
Recently invested in “The Secrets Of Emotional, HOT-Button Copywriting” by Denny Hatch.
Highly recommended by copywriting giants such as Drayton Bird and David Garfinkel and so far I can only agree with them.
Now, in the introduction, Denny revisits the famous headline written by Maxwell Sackheim for the Sherwin Cody School Of English…
“Do You Make These Mistakes In English?”
What single word in this headline makes it so powerful?
Well, it’s…
Christmas and New Year are clearly the big events in December for marketers to focus on.
In Australia we also have the official first day of summer (December 1st) and the end of the school year.
Elsewhere, there is the usual selection of more “off-beat” holidays listed over at www.BlueMountain.com including…
14 December – DNA Day
16 December – Jane Austen’s Birthday
21 December – Winter Solstice (Northern Hemisphere)
22 December – Summer Solstice (Southern Hemisphere)
(NOTE: The solstice occurs at 23:38 UTC, so the date depends on location)
December also happens to be “Read-A-Book Month”.
Remember, the coming New Year is a great time to promote personal development products and services as people focus on plans for the year ahead and “New Year’s Resolutions”.
This week saw the “Melbourne Cup” horse race here in Australia.
(No luck for me in picking the winner, I’m afraid!)
It’s a big event and known as “The Race That Stops A Nation”.
Even though it’s an official holiday only in Melbourne…
…it might as well be a national holiday for all the work that gets done in the afternoon!
Not only is it a big sporting event…
…but it’s also a big marketing opportunity.
Business analyst IBIS World reported…