Been doing a fair amount of work marketing seminars and similar events lately.
So my eye was drawn to this item about an event marketing disaster (“You’re Fired! Trump Lands Aussie In $2.5m Hole”).
In brief, a local promoter hired Donald Trump to come to Australia for a speaking tour and his company has now gone under with debts of $2.5m after failing to sell enough tickets.
Number of lessons to be learned from this fiasco…