Not just another great cartoon from Tom Fishburne… …but a very interesting case study in the successful use of social media and viral marketing. Read the whole thing at… “brandtube” It concerns the most mundane of products…
Video – Political Ad With Some Copywriting Points To Note
Some useful copywriting points to note in a video that’s been causing something of a stir with comments like “Has Alabama’s Dale Peterson created the best political ad ever?” Here’s the video… Here are a couple of the points that struck me…
Requiem For A Pitchman – Billy Mays Marketing Magic
Over at Clayton Makepeace’s blog, there is a special guest post from marketing maven Rich Schefren. It’s all about TV pitchman Billy Mays and the marketing lessons to be learned from his work. In a nutshell… “…Billy knew how to do something that very few marketers realize is even possible. He knew how to create […]
Book Marketing With Video – Killing Rommel
Here’s something a little different from the usual marketing video clips that we’ve been looking at. It’s from one of my favourite authors, Steven Pressfield. His best known book is probably “Gates Of Fire”, a retelling of the epic battle between the Greeks (mainly Spartans) and the Persians at Thermopylae in 480 B.C. Steven’s latest […]