Video has become increasingly important in online marketing… …so it’s worth knowing a little about the history and how online video has developed. Here’s a handy infographic summary… …with some observations to follow… OK, so WHY is video so important for online direct response marketing and copywriting? Two main areas… 1) TRAFFIC AND SEO Online […]
Marketing Trends For 2012 – Take 3 (Trends In Video)
Video continue to increase in importance for online marketers in 2012. Thoughts from “Mr Video” (aka Perry Lawrence)… “Mr Video’s Video Predictions For 2012” There are 10 in all. First three… 1. Quality, Quality, Quality Not too hard once you get started. The “experience effect” tends to kick in and you get more proficient. 2. […]
Attention Copywriters! The “Crazy 8” Video Sales Letter Formula
Copywriters…UPDATE (19 November 2011): The “Crazy 8” webinar took place yesterday (17 November US time, 18 November here in Australia)… …and BOY did the team over-deliver! Now if you missed out, it’s not too late… …because the webinar was recorded. You can still “register” here… www.keepkenstrong.com …and you’ll get not only some amazing bonuses but […]
Marketing With Video – The Amazing Slap Chop
Want some pointers to writing killer video sales letters? Look no further than the infomercials on TV like this one promoting the incredible “Slap Chop”! Has all the classic elements…
Sydney Opera House – Ship Song Marketing Video
Here’s a marketing video featuring the Sydney Opera House that I think you’ll enjoy. It’s based around the “Ship Song” by Nick Cave. I both LOVE this video… …and HATE it… …as I’ll explain after you’ve had a chance to watch it… OK, wonderful song and wonderfully filmed. Hits lots of emotional hot buttons… …and […]