In the City today I couldn’t help notice a new advertising campaign from BT Financial Group, one of the big local funds managers. It’s promoting their superannuation (retirement savings) products and the part that I saw was the outdoor display ads. There’s a whole series of these advertisements and they all have a question theme […]
Marketing And How The Mega-Rich Get “Satisfaction”
Noticed this in the local paper today…“Rolling Stones’ $7.2m Gig”. “The Rolling Stones have been named the world’s highest-paid private performers. The band, fronted by Sir Mick Jagger, command a staggering GBP 3.5 million (A$7.2million) per private performance a new book has revealed.” The book in question is “Pop Babylon” by Imogen Edward-Jones. Wonder if […]
Some Direct Response Marketing Lessons From Big Brands
I know that we in Direct Response Marketing prefer not to talk too much about “branding”, but there are a couple of recent news items that I think have some useful lessons. Firstly, Apple Computer recently opened the first proper “Apple Store” in Australia to scenes of chaos and pandemonium (“CBD Chaos As Apple Store […]
Marketers – Which 50% Of Your Advertising Is Wasted?
Of course, the answer to my somewhat provocative headline is “Neither” if you are practicing Direct Response Marketing! The beauty of Direct Response Marketing is that when you test and track your campaigns, you know exactly what’s working and hence the value you’re getting from any particular piece of advertising or marketing. If an advertisement isn’t producing an adequate result, you […]
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