Another guest post from friend and copywriting ace Pete Godfrey. This one is talking about one of the most important elements in your marketing… …and that’s getting the attention of your audience in the first place. Couple of notes about the article… 1) Pete talks about “The Collier Principle”. He explains it a little more […]
Turning Marketing Trash Into Cash
Guest post from my good mate Pete Godfrey… …with some killer marketing tips on making the most of those old leads you might have hanging around. One tip of my own, from painful marketing experience, is that if you haven’t contacted these old leads for while… ..warm them up with a little relationship building, ideally […]
So Who Appointed You The Marketing Or _ (Fill In The Blanks) Guru?
If you’re the kind of person who has a Donald Trump size ego and absolutely no scintilla (yeah, I know I shouldn’t use fancy words when “a tiny trace or amount” would do!) of self-doubt, then you can skip this post. If you’re like most of the rest of us, however, then this might contain […]
How Reader’s Digest Can Help Your Copywriting
I’ve been back from my Christmas trip to the UK for almost a week now and I’ve just about caught up with all the “stuff” that inevitably piles up! Going through my mail, came across the January issue of Reader’s Digest. Now, I have a subscription because of a tip from legendary copywriter John Caples. […]
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