I recently tweeted this post from Malcolm Auld… “Why Labor’s social media failed…” …because it contains a number of very interesting points for marketers considering how to use social media. (For non-Australian readers, the context of this is the recent Australian Federal election.) Point #1: “(Obama’s Director of Direct Marketing for his first election) …revealed […]
Looking Ahead – Marketing Calendar October 2013
Let’s take a look ahead at the month of October 2013 and the events, anniversaries and occasions that a clever marketer can use as the basis and reason for an event-driven promotion. The stand out occasion, and one beloved of marketers, is of course “Halloween” on October 31. The origins of Halloween seem to be […]
Looking Ahead – Marketing Calendar August 2013
Welcome to this month’s “Looking Ahead” feature. Here we’ll review events, occasions, holidays and anniversaries that you can use in an event-driven marketing promotion or campaign in August 2013. It’s a pretty barren month for major holidays. In the northern hemisphere it’s the dog days of summer. In the south it’s the tail-end of winter. […]
Looking Ahead – Marketing Calendar December 2012
It’s that time of the month when we look ahead to creating… …a marketing calendar for December 2012. Events, occasions and anniversaries that we can use as the foundation for marketing campaigns and promotions. December of course means… …CHRISTMAS… …with the NEW YEAR not far behind as a marketing event. PLEASE do not neglect the […]